# Forecast Labs

Forecast Labs is a Private Equity based in New York, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** www.forecastlabs.com
- **LinkedIn:** https://www.linkedin.com/company/forecast-labs

## Regulatory record

- **Reports private funds:** No

## About

Forecast Labs is a New York City based venture capital firm, part of Comcast NBCUniversal, investing in high-growth consumer and internet technology companies and providing unmatched distribution advantage by scaling investments, profitably, via TV advertising.

## Sectors

- Digital Health
- FinTech
- Marketplace
- Travel & Hospitality
- eCommerce
- Pet Care
- Media & Entertainment
- Food & Beverage

## People

- Arjun Kapur — Founder
- Kyle Peters — Partner

## Questions

### How does Forecast Labs invest if it doesn't use cash?

Forecast Labs provides TV advertising campaigns to startups in exchange for equity. The ownership stake vests over time based on the volume of customers acquired through those campaigns. This makes the capital effectively performance-linked: founders trade dilution for profitable customer growth rather than for cash up front.

### Who runs investment decisions at Forecast Labs?

Arjun Kapur leads all investments, as stated on the firm's website. Kyle Peters, a former Comcast Ventures finance and operations lead, serves as investing Partner, sourcing and supporting deals.

### What is the relationship between Forecast Labs and Comcast NBCUniversal?

Forecast Labs is the venture capital arm of Comcast NBCUniversal, operating from within the parent company. It draws on Comcast Advertising's linear and streaming inventory and capabilities to execute its ad-for-equity model.

### Which types of companies does Forecast Labs target?

The firm invests in high-growth consumer and internet technology companies, spanning digital health, fintech, pet care, e-commerce, marketplaces, sports, and travel. Portfolio examples include Blueland, Tovala, Smalls, Bartesian, Wander, and Instacart.

### How is Forecast Labs structurally different from a standard venture capital firm?

Its investment capital is not cash but Comcast's TV advertising reach, accessed at internal cost. This replaces a startup's marketing spend with a non-cash, post-hoc dilution mechanism tied to actual customer acquisition, a model unique to Forecast Labs.

## Related profiles

- [Forebright Capital Management](https://altss.com/profile/forebright-capital-management)
- [Fore C Investment](https://altss.com/profile/fore-c-investment)

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Last updated: 2026-06-03T20:00:00.000Z

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