# Forerunner Ventures

Forerunner Ventures is a Venture Capital based in San Francisco, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** www.forerunnerventures.com
- **LinkedIn:** https://www.linkedin.com/company/forerunner-ventures
- **Wikidata:** Q133828668

## Regulatory record

- **CRD number:** 165109
- **SEC file number:** 802-77182
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/165109

## About

Forerunner Ventures is an exempt reporting adviser based in San Francisco, CA, founded in 2012. It has been registered since then. The firm focuses on early-stage consumer and retail companies.

## Sectors

- Consumer Health & Wellness
- FinTech
- Retail & Consumer Brands
- AI/ML
- Enterprise Software

## People

- Kirsten Green — Founder, Partner
- Eurie Kim — Partner
- Nicole Johnson — Partner
- Jason Bornstein — Partner, Head of Research

## Questions

### Who runs investment decisions at Forerunner Ventures?

Kirsten Green, as founder and managing partner, leads investment decisions alongside partners Eurie Kim, Nicole Johnson, and Jason Bornstein. The firm describes its decision-making as explicit, accountable, and examined across the partnership, with a dedicated Head of Research role held by Bornstein to inform conviction with primary consumer and technology insight.

### How does Forerunner source proprietary deal flow?

Forerunner sources opportunities through a consumer-behavior lens that attempts to read market demand before it becomes obvious to the broader venture market. The firm emphasizes moving early and forming conviction without waiting for consensus, often entering categories — like direct-to-consumer retail or digital health — years before they become crowded venture sectors.

### Does Forerunner participate in fund commitments or only direct deals?

Forerunner operates as a direct venture investor making equity investments into operating companies, primarily at the early stage. There is no public indication that the firm allocates capital to external fund commitments. Its disclosed investments are overwhelmingly direct stakes in founder-led technology companies.

### What is Forerunner's known posture on co-investments alongside external GPs?

Forerunner has built a brand as a lead investor at the earliest stages, which frequently means syndicating rounds with other venture firms. Its portfolio companies, including Chime and Hims & Hers, attracted later co-investors across multiple rounds. The firm does not market a structured co-investment program for limited partners.

## Related profiles

- [Forentis Partners](https://altss.com/profile/forentis-partners)
- [Foresight Ventures](https://altss.com/profile/foresight-ventures)

---

Last updated: 2026-08-14T12:30:00.000Z

Canonical page: https://altss.com/profile/forerunner-ventures

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology