# Forrester Research

Forrester Research is an other based in Cambridge, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Cambridge, United States
- **Region:** North America
- **Address:** Cambridge, MA, United States
- **Founded:** 1983
- **Assets under management:** Undisclosed
- **Website:** www.forrester.com
- **LinkedIn:** https://www.linkedin.com/company/forrester-research

## Regulatory record

- **Reports private funds:** No

## About

Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.

## Sectors

- Enterprise Software
- AI/ML
- Cybersecurity
- FinTech
- Digital Health
- Media & Entertainment

## People

- George F. Colony — Chairman and Chief Executive Officer

## Questions

### Who runs investment decisions at Forrester Research?

Forrester Research is a publicly traded company (Nasdaq: FORR) whose investment decisions are made internally and overseen by CEO George Colony and the board of directors. It does not run external capital allocations or operate as an asset manager.

### How does Forrester Research source proprietary deal flow?

Forrester does not invest in companies; it generates revenue through research subscriptions and advisory services. Its analysts produce vendor assessments like the Forrester Wave, which clients use to evaluate investment opportunities, but Forrester itself does not source or underwrite deals.

### Does Forrester Research participate in fund commitments or only direct deals?

Forrester does not participate in fund commitments or direct deals. As a public company, its capital is deployed into operations, acquisitions (such as SiriusDecisions), and share buybacks or dividends — not into external investment funds.

### What investment stages does Forrester Research typically target?

Forrester does not target any investment stages. The firm provides research and advisory services across company lifecycles, from early-stage startups to mature enterprises, but does not deploy capital into those companies.

### Which sectors does Forrester Research explicitly avoid?

Forrester focuses on technology and business strategy — it does not avoid any specific sectors beyond its scope of digital transformation, customer experience, and Go-to-Market strategy. It does not have an investment mandate to avoid or target any sectors.

### How is Forrester Research related to any family-office or investment firm?

Forrester is not related to any family office or investment firm. It is a standalone public company founded by George Colony. The Colony family maintains a controlling stake through Class B shares, but Forrester does not function as a family office.

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Last updated: 2026-06-03T20:00:00.000Z

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