Fractal Analytics

Fractal was co-founded in 2000 by Srikanth Velamakanni, who serves as Group CEO, and Pranay Agrawal, who leads the firm's Crux Intelligence product unit. The firm operates with a 5,000-person workforce across North America, Europe, India, and the Middle East, with a C-suite that also includes Chief Operating Officer Imam Hoque.

Fractal combines management-consulting advisory with proprietary AI platforms — including a generative AI studio launched on NVIDIA's infrastructure — which allows it to sell both services and licenseable software. The firm targets multi-year enterprise transformation engagements, not discrete project-based contracts, and reports metrics like revenue growth and profitability rather than just billable headcount.

Fractal publicly targets consumer goods, retail, healthcare and life sciences, technology, media and telecom, financial services, insurance, and industrials including manufacturing and energy. Its case studies reference work for a global CPG company, a US financial services firm, and Europe's largest media company.

Fractal maintains a dedicated investor relations page and reports quarterly earnings, a structure that often signals private equity, growth-equity, or structured minority backing, but the firm does not publicly name its external investors.

Fractal maintains a large workforce and its registered office in Mumbai, but its headquarters sits in New York and it serves clients in 113 countries with offices in London and Dubai. The dual US-India structure gives it a talent-cost advantage relative to pure-US consultancies.