# Franchise Equity Partners

Franchise Equity Partners is a Private Equity based in New York, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** 1370 6th Ave, Suite #1902, New York, NY 10019, United States
- **Founded:** 2021
- **Assets under management:** $1.5B
- **Website:** fep-us.com
- **LinkedIn:** https://www.linkedin.com/company/franchise-equity-partners

## Regulatory record

- **Reports private funds:** No

## About

Franchise Equity Partners is a private investment firm that provides capital to franchise businesses and their owners. The firm has made 4 investments, including a December 17, 2025, investment in SoCal Penske Dealer Group as part of its Private Equity. Franchise Equity Partners has 1 portfolio exit, which was 7 Brew on April 08, 2026.

## Sectors

- Multi-Sector Franchising

## Questions

### How does Franchise Equity Partners structure its investments?

FEP provides flexible, non-control capital solutions to franchise operators. The firm structures transactions as minority equity or growth capital rather than traditional buyouts, allowing operators to retain control of their businesses. The partnership model is designed to avoid the operational complications that can arise from majority-ownership transitions.

### Which franchise sectors does FEP target?

FEP invests broadly across the franchising sector in the United States. While the firm does not publish an exclusion list, its capital supports multi-unit operators across food and beverage, retail, health and wellness, and home services categories. The strategy targets both established franchise systems and emerging brands with scalable unit economics.

### What is FEP's relationship with franchise operators post-investment?

FEP positions itself as a strategic partner that delivers operational expertise alongside capital. The firm's in-house team covers franchise operations, real estate strategy, unit economics, and capital planning. Operators retain day-to-day control while tapping FEP's resources for expansion, brand acquisitions, and infrastructure development.

### Where is Franchise Equity Partners headquartered, and does it have regional offices?

The firm's sole office is located at 1370 Avenue of the Americas in Manhattan, New York. FEP has not disclosed additional regional offices.

## Related profiles

- [France Valley](https://altss.com/profile/france-valley)
- [Franchise Junction](https://altss.com/profile/franchise-junction)

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Last updated: 2026-07-08T23:15:13.792Z

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