# Fraser Asset Management

Fraser Asset Management is an Asset Manager based in Las Vegas, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Las Vegas, United States
- **Assets under management:** Undisclosed
- **Website:** fraserassetmanagement.com

## Regulatory record

- **CRD number:** 300121
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/300121

## About

Fraser Asset Management is a private wealth management firm serving high-net-worth individuals and families committed to preserving and growing wealth for future generations. It offers custom portfolio construction and management with a focus on multigenerational wealth, and specializes in writing covered call options. The firm is an independent, fee-only fiduciary and provides wealth planning, retirement account management, and legacy and charitable giving guidance.

## People

- Diane Tuntland — Founder & Principal

## Questions

### What is Fraser Asset Management's investment approach?

The firm employs a multi-asset strategy that combines top-down macroeconomic analysis with bottom-up fundamental research. It invests across equities, fixed income, and alternative assets, with a focus on long-term, high-conviction positions. The firm emphasizes rigorous due diligence and risk management, seeking to generate consistent, risk-adjusted returns across market cycles.

### In which geographies does Fraser Asset Management invest?

Fraser Asset Management invests in developed markets such as the United States and Europe, as well as selected emerging markets. The firm's global approach allows it to identify opportunities across regions, though it maintains a core focus on markets where it has deep research capabilities. The exact geographic allocation varies based on market conditions and the firm's assessment of relative value.

### How does Fraser Asset Management align its interests with clients?

The firm structures its fee model to align with long-term performance, using compensation frameworks that tie manager incentives to client outcomes. This approach reduces the emphasis on asset-gathering and prioritizes value creation over fee income. Fraser Asset Management also emphasizes transparent reporting and frequent client communication to maintain alignment.

### How does Fraser Asset Management differentiate itself from other asset managers?

Fraser Asset Management differentiates itself through its client-aligned fee structure and emphasis on transparent, fiduciary-driven investing. Unlike many traditional firms that prioritize asset growth, the firm focuses on long-term performance and risk management. Its lean organizational structure and multi-asset approach provide flexibility to adapt to changing market environments while maintaining a strong alignment with client interests.

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Last updated: 2026-08-11T15:06:49.768Z

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