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Freeze Tag
Craig Holland runs Freeze Tag, a public micro-cap that pivoted from mobile gaming into B2B augmented-reality scavenger hunts via the Eventzee platform.
Freeze Tag
Freeze Tag was incorporated as a mobile game developer, releasing titles such as Unsolved Mystery Club and Victorian Mysteries. CEO Craig Holland led the company through a public listing on the OTC market, but the consumer gaming business never achieved durable scale. The firm began repositioning around 2016 toward enterprise gamification. Today the company's primary asset is Eventzee, a private-label platform that lets brands, museums, and corporate clients build custom scavenger hunts and interactive experiences. Clients have included convention and visitor bureaus, universities, and library systems. The platform generates subscription and setup fees, a shift from the unpredictable hit-driven economics of consumer mobile games. The firm still maintains a portfolio of legacy story-driven hidden-object games sold through app stores, but growth messaging centers on the B2B SaaS line. Freeze Tag remains a nano-cap public entity with fewer than ten disclosed employees. The firm has no outside offices and has not disclosed institutional venture backing. In September 2023 the company announced a partnership with a regional tourism organization to deploy Eventzee for a multi-stop cultural trail (per the firm's official communications). That deal typifies the current strategy: low-volume, project-based contracts with civic and corporate buyers rather than mass-market consumer distribution. Structurally, Freeze Tag is anomalous — a listed company operating at the scale of a small private studio, with a dual mandate to maintain legacy game assets while trying to scale a niche B2B platform. The OTC listing provides ongoing access to public equity markets but also imposes disclosure costs disproportionate to revenue, creating a governance profile distinct from both venture-backed startups and traditional family offices.
General information
Firm type
other
Year founded
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AUM
Undisclosed
Location
Region
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Country
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City
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Corporate office
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Principals
Craig Holland
CEO
Sector focus
Frequently asked questions
What is Eventzee and how does it generate revenue?
Eventzee is a white-label scavenger-hunt platform that clients use to create branded interactive experiences — think museum tours, corporate team-building, or city-wide promotional trails. Freeze Tag charges setup and subscription fees rather than relying on in-app purchases or advertising. The revenue model is SaaS-like, with each deployment generating recurring monthly or per-event fees.
Is Freeze Tag still a mobile game developer?
Legacy games like Unsolved Mystery Club remain available in app stores and generate residual revenue, but the company has not released a new major consumer title in several years. All public product development messaging since roughly 2017 has focused on Eventzee and enterprise gamification. The firm's financial disclosures treat the consumer game catalog as a legacy asset.
How is Freeze Tag structured as a public company?
Freeze Tag trades on the OTC market, which provides liquidity for shareholders but entails significant regulatory and audit expenses relative to its revenue base. The firm has never raised institutional venture capital. This public-micro-cap structure is unusual among gamification vendors, most of which remain private and angel-funded.
Who leads day-to-day operations and product decisions?
Craig Holland serves as CEO and is the primary public-facing executive. The company's SEC filings list minimal C-suite depth beyond Holland. No separate CIO or head of product has been publicly named, suggesting a flat structure where Holland drives both strategy and client relationships.
What kinds of clients use Eventzee?
Disclosed clients include convention and visitors bureaus, public library systems, universities hosting orientation events, and corporate HR teams running team-building exercises. The common thread is a need for customizable, GPS-triggered activity platforms that do not require the client to build an app from scratch.
Does Freeze Tag hold any proprietary augmented-reality patents?
Public records do not show granted AR-specific patents assigned to Freeze Tag. The Eventzee platform uses standard GPS and image-recognition triggers, not hardware-dependent AR. The company's moat relies on client relationships and ease of deployment rather than a protected technology stack.
What is the company's disclosure posture and financial visibility?
As an OTC-listed filer, Freeze Tag submits quarterly and annual reports, making its financials accessible but lightly scrutinized. The company has no sell-side analyst coverage and minimal institutional ownership. Revenue from Eventzee deployments is not broken out separately from legacy game sales in public filings.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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