# FreightWise

FreightWise is an Asset Manager based in Brentwood, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Brentwood, United States
- **Region:** North America
- **Address:** Brentwood, TN, United States
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** www.freightwisellc.com
- **LinkedIn:** https://www.linkedin.com/company/freightwise-llc

## Regulatory record

- **Reports private funds:** No

## About

FreightWise is a leading provider of transportation management systems – including Kuebix TMS and OnKue – plus transportation management services for shippers.

## Sectors

- Enterprise Software
- Mobility & Transportation

## People

- Chris Cochran — CEO

## Questions

### Who runs investment decisions at FreightWise?

The firm’s website and public filings do not disclose an investment committee or deal-team structure. CEO Chris Cochran is the only named executive publicly associated with the firm. The acquisition of Kuebix in 2023 is the sole observable capital-deployment event, but the decision-making architecture behind it — whether Cochran alone, a board, or an external capital partner — is not publicly documented.

### Does FreightWise make venture-capital or private-equity investments?

There is no public evidence that FreightWise allocates capital to third-party funds or direct minority investments. The firm’s one known transaction is the 2023 acquisition of the Kuebix TMS platform, a strategic corporate acquisition rather than a financial-portfolio investment. Its business model centers on operating logistics software and services rather than deploying a capital base.

### How does FreightWise source its deal flow?

FreightWise does not operate as a deal-sourcing investment firm. Its revenue comes from selling transportation management software and managed logistics services directly to shippers. The carrier-partner program described on its website functions as a marketplace where trucking and parcel carriers gain exposure to FreightWise’s 4,000-plus shipper users, not as a capital-allocator deal-sourcing pipeline.

### What is FreightWise’s relationship with Kuebix?

FreightWise acquired Kuebix in 2023, bringing the 15-plus-year-old transportation management system under its corporate umbrella. Kuebix now operates as a FreightWise product line alongside OnKue, a lighter-weight TMS. The acquisition gave FreightWise a large installed base of shippers and a mature API-integration framework, which it now sells both as a standalone SaaS and as the technology backbone for its managed transportation services.

## Related profiles

- [Playbook Digital](https://altss.com/profile/playbook-digital)

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Last updated: 2026-07-09T00:40:45.532Z

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