# Fresh Direct

Fresh Direct is an other based in Bicester, United Kingdom.

## Overview

- **Organization type:** other
- **Headquarters:** Bicester, United Kingdom
- **Region:** Europe
- **Address:** Bicester, United Kingdom
- **Assets under management:** Undisclosed
- **Website:** freshdirect.co.uk
- **LinkedIn:** https://www.linkedin.com/company/fresh-direct-uk-limited

## Regulatory record

- **Reports private funds:** No

## About

Fresh Direct supplies fresh fruit and vegetables in the UK. Its nationwide logistics team delivers pre-prepared ingredients and fresh food items from the Fresh Kitchen range.

## Sectors

- Food & Beverage
- Logistics & Supply Chain

## Questions

### Who owns Fresh Direct?

Fresh Direct is part of the Sysco worldwide family, which acquired the firm at an undisclosed date. Sysco is a global foodservice distributor headquartered in Houston, Texas. Fresh Direct continues to operate as a distinct brand within Sysco's UK operations.

### What products does Fresh Direct supply?

The firm supplies fresh fruit, vegetables, dairy, and pre-prepared ingredients including sauces, soups, chargrilled vegetables, and gelato under its Fresh Kitchen brand. Fresh Prep offers sliced, diced, chopped, peeled, and grated produce for customers who want to reduce prep time and labour costs.

### Who are Fresh Direct's customers?

Fresh Direct serves professional kitchens including restaurants, hotels, and other foodservice operators across the UK. The firm states it has helped 'some of the biggest names on the high street grow.' Specific customer names are not publicly disclosed.

### How does Fresh Direct source its produce?

The firm works with over 100 British farms, fisheries, dairy processors, bakeries, and local suppliers. It also sources globally when needed. Fresh Direct publishes a Crop Report to keep customers informed on produce availability and market conditions.

### Does Fresh Direct have a sustainability policy?

Yes, the firm states it is committed to caring for people, sourcing products responsibly, and respecting the planet. However, it does not publicly report specific sustainability targets, certifications, or metrics.

### Is Fresh Direct the same as the US grocery delivery company of the same name?

No. Fresh Direct (UK) is a wholesale supplier to professional kitchens, unrelated to FreshDirect (US), the online grocery delivery service serving the New York metropolitan area. The two firms share a similar name but operate in different markets and business models.

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Last updated: 2026-07-11T16:23:57.000Z

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