# Fresh Equity

Fresh Equity is a Private Equity based in Solihull, United Kingdom.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Solihull, United Kingdom
- **Region:** Europe
- **Address:** Solihull, United Kingdom
- **Founded:** 2009
- **Assets under management:** Undisclosed
- **Website:** www.freshequity.co.uk
- **LinkedIn:** https://www.linkedin.com/company/fresh-equity

## Regulatory record

- **Reports private funds:** No

## About

Fresh Equity is an independent, owner managed investment business that designs equity investment to work in harmony with company goals. It works in partnership with management and applies big company, big deal experience to SMEs. The firm supports and develops businesses seeking equity funding.

## Sectors

- Industrial Tech
- Enterprise Software
- Business Services

## People

- Paul Isaacs — Founder
- Roger Birchall — Corporate Partner, Browne Jacobson LLP
- Sharon Jacks — Deal Origination and Portfolio Specialist

## Questions

### Who runs investment decisions at Fresh Equity?

Paul Isaacs, the founder, drives investment decisions. He draws on over 30 years of private equity and direct-investing experience, including a prior role running a £30 million dedicated fund for a family office, and has personally invested in more than 30 businesses. Roger Birchall and Sharon Jacks support origination, structuring, and portfolio resourcing but the final investment call sits with Isaacs as the principal.

### What cheque size does Fresh Equity typically write?

Fresh Equity targets equity investments between £500,000 and £5 million. Isaacs publicly states that he saw a gap in this segment of the market — too small for many institutional funds but large enough to require structured, partnership-oriented capital rather than personal angel cheques.

### Which sectors does Fresh Equity focus on?

The firm targets business services, light industrial and manufacturing, and specialist software — though sector tags are applied loosely and the investment criteria emphasise management and situation over narrow verticals. Its known portfolio includes industrial automation (Mechtech) and access equipment (Adastra), both UK-based businesses.

### Does Fresh Equity take minority stakes or only control positions?

Fresh Equity describes its approach as ‘equity investment designed to work in harmony with management’s goals,’ signalling flexible structures — ranging from growth capital to buyouts and succession deals — rather than a rigid template. The team includes M&A and corporate finance counsel, which supports negotiated transaction terms.

### Who are the key external people around Fresh Equity?

Roger Birchall is a senior corporate partner at Browne Jacobson LLP and brings over 30 years of transactional M&A and equity-funding experience to Fresh Equity’s deal flow. The firm also maintains a curated group of operating partners — proven entrepreneurs in specific sectors — who are introduced to portfolio companies as needed.

## Related profiles

- [Fresenius Medical Care Ventures](https://altss.com/profile/fresenius-medical-care-ventures)
- [Fresh.fund](https://altss.com/profile/fresh-fund)

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Last updated: 2026-08-11T15:06:49.768Z

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