# Frontdoor

Frontdoor is an Asset Manager based in Memphis, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Memphis, United States
- **Region:** North America
- **Address:** 3400 Players Club Parkway, Memphis, TN 38125
- **Assets under management:** Undisclosed
- **Website:** frontdoorhome.com
- **LinkedIn:** https://www.linkedin.com/company/frontdoor

## Regulatory record

- **Reports private funds:** No

## About

Frontdoor is a company that provides home service plans within the home services industry. Founded in 1971, it operates primarily in the residential sector, offering repair services through a network of contractors based in Memphis, Tennessee.

## Sectors

- PropTech
- Consumer Services

## Questions

### How does Frontdoor generate its revenue?

Revenue comes primarily from recurring home warranty premiums through American Home Shield, HSA, Landmark, and OneGuard, which collectively cover millions of US homes. A growing secondary stream comes from the Frontdoor app, which charges for on-demand video-chat diagnostics and service dispatch. The company does not earn management fees or carried interest.

### Does Frontdoor make direct investments in startups or technology companies?

Frontdoor does not operate a venture arm or fund commitments. It has made one notable technology acquisition — Streem, an augmented-reality video diagnostics startup — to power the remote-expert feature inside the Frontdoor app. Any further technology deployment is expected to follow the same corporate M&A pattern rather than LP-style commitments.

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/frontdoor

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