# Fusion92

Fusion92 is an Asset Manager based in Chicago, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Chicago, United States
- **Region:** North America
- **Address:** Chicago, IL, United States
- **Founded:** 1995
- **Assets under management:** Undisclosed
- **Website:** fusion92.com
- **LinkedIn:** https://www.linkedin.com/company/fusion92

## Regulatory record

- **Reports private funds:** No

## About

Fusion92 is a marketing transformation company founded in 1999 in Chicago, Illinois. They provide services that integrate new technologies, data analytics, and digital marketing tactics. Their offerings include a CMS for content integration and personalization, data-driven targeting strategies, and tools for retail and commerce localization.

## Sectors

- Enterprise Software
- FinTech
- Digital Health
- Energy Transition & Renewables

## Offices

- Hoffman Estates, IL

## People

- Matt Murphy — CEO & Founder

## Questions

### Who runs investment decisions at Fusion92?

Matt Murphy, the founder and CEO, leads all investment decisions. He transitioned the firm from its marketing-agency origins into a venture platform and remains the central decision-maker on fund allocations and studio launches. The firm has not publicly named a separate CIO or investment committee.

### What is 92Labs and how does it relate to the venture fund?

92Labs is Fusion92's venture studio — an in-house team that identifies market opportunities and co-founds companies from scratch, providing product design, engineering, and initial operating leadership. The venture fund then invests in these studio-born startups and also in external early-stage companies. The studio acts as a proprietary sourcing engine, giving the fund access to deal flow that does not compete in broad auctions.

### Does Fusion92 invest only in companies it builds through its studio?

No. While the 92Labs studio generates a portion of the portfolio, Fusion92's venture fund also invests in external startups as a lead or co-investor. The studio pipeline is a sourcing advantage, but the firm evaluates outside opportunities and has publicly backed companies including Truss and Zero Hash, which were not internally founded.

### How does Fusion92 source deals outside of the coastal venture hubs?

Fusion92's Chicago headquarters and Hoffman Estates office position it outside the concentrated coastal venture markets. The firm's studio model allows it to originate companies internally, bypassing traditional deal-flow auctions. For external deals, the firm leverages its Midwest network and domain-specific relationships in enterprise software, fintech, and digital health.

## Related profiles

- [11:11 Media](https://altss.com/profile/1111-media)

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Last updated: 2026-06-03T20:00:00.000Z

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