# G9 Ventures

G9 Ventures is a Venture Capital based in New York, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2014
- **Assets under management:** $100M – $500M (Altss estimate)
- **Website:** www.g9.ventures
- **LinkedIn:** https://www.linkedin.com/company/g9-ventures

## Regulatory record

- **Reports private funds:** No

## About

G9 Ventures is a venture capital firm founded in 2017 in New York, New York. It invests in early-stage companies related to consumer wellbeing, primarily in health and wellness sectors. The firm has made 22 investments, including a Series A - II investment in Little Otter on February 05, 2025.

## Sectors

- Consumer
- Enterprise Software
- Digital Health
- Media & Entertainment

## People

- Amy Griffin — Founder & Managing Partner

## Questions

### Who runs investment decisions at G9 Ventures?

Amy Griffin serves as Founder and Managing Partner and is the sole investment decision-maker. She built G9 after working as an associate at Blue Ridge Capital, the Tiger Cub hedge fund founded by her husband John Griffin. She sources, diligences, and executes all investments personally, maintaining a concentrated portfolio without an investment committee.

### How does G9 Ventures source proprietary deal flow?

Griffin sources through a personal network of women founders who co-invest and refer deals back to G9. Relationships with Whitney Wolfe Herd (Bumble), Sara Blakely (Spanx), and Gwyneth Paltrow (Goop) form a reciprocal sourcing loop where founders invest in each other's rounds and bring G9 in as an aligned, fast-moving capital partner. This syndicate dynamic gives Griffin access to rounds that competitive institutional funds rarely see.

### Does G9 Ventures participate in fund commitments or only direct deals?

G9 invests exclusively through direct equity in early-stage companies. The firm has not publicly disclosed any fund-of-funds commitments or LP positions in external venture funds. Griffin's model relies on direct founder relationships and the signal value of her operator co-investor network rather than access through fund vehicles.

## Related profiles

- [G5 Capital](https://altss.com/profile/g5-capital)
- [GAA Investments](https://altss.com/profile/gaa-investments)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/g9-ventures

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