# GBS Finance

GBS Finance is a Multi Family Office based in Madrid, Spain.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Madrid, Spain
- **Region:** Europe
- **Address:** Madrid, Spain
- **Founded:** 1991
- **Assets under management:** Undisclosed
- **Website:** gbsfinance.com
- **LinkedIn:** https://www.linkedin.com/company/gbs-finance

## Regulatory record

- **Reports private funds:** No

## About

GBS Finance began in 1991 when experienced bankers established an independent platform in Madrid. Juan Antonio Samaranch Salisachs serves as founding partner and chairman while the late Pedro Gómez de Baeza acted as co-founder until 2024. The firm provides wealth advisory to families and entrepreneurs alongside corporate finance mandates. Its activity spans private credit, real estate, distressed assets and early-stage investments. Asset classes include direct co-investments in growth companies, secondaries, project finance and rescue financing. Confirmed holdings encompass La Almazara de Ronda in Andalusia. Geographic reach covers Spain, Portugal, China, Colombia, Mexico, Peru, Chile and Brazil. Recent advisory work includes the €245 million takeover bid for Árima Real Estate and the sale of Blue Tissue to Grand Bay. The firm employs more than 100 professionals across its offices. In 2022 and 2023 Creand Wealth Management acquired the family office and wealth management operations in Spain. GBS maintains strategic alliances with Edmond de Rothschild for cross-border mandates. In 2024 the firm launched the GBS Real Estate Investment Management unit to expand alternative impact strategies. The structure combines an investment bank license with multi-family office services. This hybrid allows proprietary access to both corporate mandates and direct investment opportunities for client families. Succession and governance rest with the founding partners and their affiliated networks including the International Olympic Committee.

## Sectors

- AgriTech & FoodTech
- PropTech
- Industrial Tech
- Distressed & Turnaround
- Energy Transition & Renewables
- Media & Entertainment
- Mobility & Transportation
- Luxury

## Offices

- Barcelona
- Lisbon
- Shanghai
- Beijing
- Mexico City
- Bogotá
- Quito
- Lima
- Santiago
- Dubai

## People

- Juan Antonio Samaranch Salisachs — Founding Partner and Chairman
- Pedro Gómez de Baeza — Co-founder and former Chairman

## Questions

### Who runs investment decisions at GBS Finance?

Juan Antonio Samaranch Salisachs serves as founding partner and chairman. Investment and advisory mandates are executed by a senior team drawn from Credit Suisse, Goldman Sachs, UBS Warburg and Deutsche Bank.

### How does GBS Finance source proprietary deal flow?

The firm leverages long-standing relationships with multinational companies, family businesses and financial institutions across Spain, Portugal and Latin America. Its special situations group also identifies opportunities through direct NPA and REO market coverage.

### Is GBS Finance structured as a single family office or does it operate more like a venture firm?

It functions as a multi-family office that also maintains an independent investment bank license. Services include both wealth management for client families and corporate finance mandates for third-party companies.

### What investment stages does GBS Finance typically target?

Activity centers on growth equity, startup advisory and distressed or turnaround situations. The investments division also supports early-stage projects with capital raising and viability studies.

### How is GBS Finance related to Creand Wealth Management?

Creand acquired GBS Finance's family office and wealth management business in Spain during 2022 and 2023. The core investment banking and special situations activities continue under the GBS brand.

## Related profiles

- [Gaydoul Group](https://altss.com/profile/gaydoul-group)
- [GCF Family Office](https://altss.com/profile/gcf-family-office)

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Last updated: 2026-08-10T15:54:10.904Z

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