# GenCrest Capital Partners

GenCrest Capital Partners is a Multi Family Office based in Greensboro, United States.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Greensboro, United States
- **Region:** North America
- **Address:** Greensboro, NC, United States
- **Founded:** 1986
- **Assets under management:** 471 (Altss estimate)
- **Website:** gencrestcapital.com
- **LinkedIn:** https://www.linkedin.com/company/gencrest-capital-partners

## Regulatory record

- **Reports private funds:** No

## About

GenCrest Capital Partners began as Hutchinson Family Offices in 1986. Steve Hutchinson established the firm from his existing wealth-management practice. It later rebranded and expanded services while remaining independent. The firm provides financial planning, tax advisory, estate planning and business-exit services. It also offers divorce consulting and concierge family-office support. Operations stay concentrated in North Carolina with no disclosed external fund commitments or named portfolio holdings. Geographic reach remains limited to the United States. The team includes nine listed professionals. Sherry Campbell serves as CEO and Amy Conley as President. In 2024 Brad Helms joined as Financial Advisor and Nora Fitzgerald joined as Senior Tax Accountant. Adjacent vehicles include the Hutchinson Family Foundation and board participation at the Petty Family Foundation. GenCrest maintains membership in the Wake Forest University Center for Private Business and the Exit Planning Institute. These affiliations support its service model rather than investment sourcing. Governance stays within the founding family and long-tenured partners.

## Sectors

- Real Estate

## Offices

- Raleigh, NC, United States
- Winston-Salem, NC, United States

## People

- Sherry Campbell — Chief Executive Officer
- Amy Conley — President

## Questions

### Who runs investment decisions at GenCrest Capital Partners?

Amy Conley serves as President and sits on the Investment Committee. Todd Walker acts as Senior Portfolio Manager and also serves on the committee.

### Does GenCrest Capital Partners participate in fund commitments or only direct deals?

Public materials describe only direct client advisory and portfolio management. No external fund commitments or co-investments are disclosed.

### How is GenCrest Capital Partners related to the Hutchinson Family Foundation?

Steve Hutchinson founded both the firm and the Hutchinson Family Foundation. The entities share family leadership but operate separately.

### What investment stages does GenCrest Capital Partners typically target?

The firm focuses on ongoing portfolio management and risk-aware allocation for existing family wealth rather than early-stage or venture deployment.

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- [Wipunen Varainhallinta](https://altss.com/profile/wipunen-varainhallinta)
- [Clearbrook](https://altss.com/profile/clearbrook-investment-consulting-llc)

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Last updated: 2026-08-10T15:54:10.904Z

Canonical page: https://altss.com/profile/gencrest-capital-partners

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