# Genea Invest

Genea Invest is an Asset Manager based in Munich, Germany.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Munich, Germany
- **Region:** Europe
- **Address:** Munich, Germany
- **Assets under management:** Undisclosed
- **Website:** https://geno-invest.com

## Regulatory record

- **Reports private funds:** No

## About

GENO invest AG is a family-run, foundation-led investment company focused on the German-speaking Mittelstand. It provides capital and entrepreneurial expertise through a Beratungs-Equity approach, acting as a co-investor with strategic participations and equity for growing companies. It emphasizes long-term partnerships without a fixed holding period and supports companies via advisory or supervisory boards.

## Sectors

- AgriTech & FoodTech
- ClimateTech
- Enterprise Software

## People

- Jörg Lübcke — Managing Director

## Questions

### Who runs investment decisions at Genea Invest?

Jörg Lübcke serves as Managing Director and is the named principal. His background includes managing director roles at Burda Digital GmbH and board seats at XING and zooplus, which inform the firm's sourcing and sector focus.

### What investment stages does Genea Invest target?

The firm focuses on early-stage opportunities, including seed and startup rounds. Known portfolio companies like FarmInsect were backed at the seed stage.

### Which sectors does Genea Invest explicitly focus on?

Publicly identified areas include AgriTech, food technology, CO2 sequestration, and regenerative agriculture. The firm has not stated any sectors it avoids.

## Related profiles

- [Gene Capital](https://altss.com/profile/gene-capital)
- [General American Capital Partners](https://altss.com/profile/general-american-capital-partners)

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Last updated: 2026-08-11T15:06:49.768Z

Canonical page: https://altss.com/profile/genea-invest

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