# Generation Equity Capital

Generation Equity Capital is a Private Equity based in Boston, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Boston, United States
- **Region:** North America
- **Address:** Boston, MA, United States
- **Founded:** 2006
- **Assets under management:** Undisclosed
- **Website:** www.generationequity.com
- **LinkedIn:** https://www.linkedin.com/company/generation-equity-investors

## Regulatory record

- **Reports private funds:** No

## About

Generation Equity Investors is a private equity firm based in metro-Boston and New York. It invests in established small businesses with $3-$30 million in revenue, providing capital and management assistance. The firm has made 7 investments and 2 portfolio exits.

## Questions

### What types of transactions does Generation Equity Capital pursue?

The firm pursues control buyouts, corporate divestitures, management buyouts, growth equity investments, recapitalizations, and succession-driven transactions. Its composite mandate allows it to structure around owner-operated businesses facing transition or performance challenges that fall below the minimum check size of larger institutional funds.

### How does Generation Equity Capital source its deals?

The firm sources primarily through intermediary relationships with business brokers, investment banks, and accounting firms focused on the lower middle market. It also runs a direct outreach program targeting founder-owned businesses and monitors corporate carve-out pipelines for non-core divisions that fit its operational capabilities.

### In which sectors does Generation Equity Capital typically invest?

The firm is a generalist with exposure to manufacturing, business services, distribution, and niche industrial sectors. It does not publicly exclude specific sectors, but its operational playbook is best suited to asset-heavy and service-based businesses with tangible value-creation levers.

## Related profiles

- [Génération Entrepreneurs Investisseurs](https://altss.com/profile/g-n-ration-entrepreneurs-investisseurs)
- [Generation Growth Capital](https://altss.com/profile/generation-growth-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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