# Generation Three Family Partners

Generation Three Family Partners is a Multi Family Office based in Milwaukee, United Kingdom.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Milwaukee, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** g3fp.com
- **LinkedIn:** https://www.linkedin.com/company/generation-three-family-partners-llp

## About

Generation Three Family Partners was established in 2010 by Mike Betesh. Co-founder Jim Penturn joined at inception. The firm operates as a multi-family office serving clients across Africa, Asia, Europe, North America, Oceania and South America. Investment activity spans private equity buyouts, fund-of-funds commitments, collectibles and philanthropic vehicles. Confirmed focuses include Luxury and AgriTech & FoodTech. The firm also runs a Global Residential Real Estate Portfolio and the Generation Three Art Advisory Collection based in London and Zug. Team members hold external roles that include Jim Penturn as Chairman of Global Daily Fantasy Sports Inc. and Alia Al-Senussi on the Tate Modern Advisory Council and Serpentine Gallery Future Contemporaries committee. Barry Munitz previously served as CEO of the J. Paul Getty Trust. No dated operational events from the last 24 months appear in available records.

## Sectors

- Luxury
- AgriTech & FoodTech

## People

- Mike Betesh — Founder and Managing Partner
- Jim Penturn — Co-founder and Partner
- Dr. Alia Al-Senussi — Business Partner and Advisor for Art and Business Development
- Kenny Schachter — Business Partner and Contemporary Art Advisor
- Barry Munitz — Business Partner and Founding Chair of the Board

## Questions

### Who runs investment decisions at Generation Three Family Partners?

Mike Betesh serves as Founder and Managing Partner. Jim Penturn acts as Co-founder and Partner. The firm draws on a senior team with backgrounds in law, finance and governance.

### What investment types does Generation Three Family Partners use?

The firm deploys across private equity, fund-of-funds, collectibles and passion assets, and philanthropic or mission-related investing.

### Which regions does Generation Three Family Partners cover?

Clients and investments span Africa, Asia, Europe, North America, Oceania and South America.

### Does Generation Three Family Partners maintain art or real-estate vehicles?

Yes. It operates the Generation Three Art Advisory Collection in London and Zug and a Global Residential Real Estate Portfolio.

### How is Generation Three Family Partners connected to external institutions?

Team members serve on the Tate Modern Advisory Council, Serpentine Gallery Future Contemporaries and the International Leadership Council at the University of Toronto.

## Related profiles

- [Genera Capital](https://altss.com/profile/genera-capital)
- [Geneva Glen Capital](https://altss.com/profile/geneva-glen-capital-pin-ni-family-office)

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Last updated: 2026-06-03T20:00:00.000Z

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