# Genuine Startups

Genuine Startups is a Private Equity based in Tokyo, Japan.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Tokyo, Japan
- **Region:** Asia
- **Address:** Tokyo, Japan
- **Founded:** 2013
- **Assets under management:** Undisclosed
- **Website:** genuine-startups.com
- **LinkedIn:** https://www.linkedin.com/company/genuine-startups

## Regulatory record

- **Reports private funds:** No

## About

Genuine Startups is a private equity firm based in Tokyo, Japan. It focuses on venture capital investments. The firm is headquartered in Tokyo.

## Questions

### What investment stages does Genuine Startups target?

The firm targets early-stage investments, spanning the seed and growth phases of venture capital. This places Genuine Startups at the point in the company lifecycle where Japanese startups have historically faced the most acute funding gap. The strategy includes both pre-revenue and early-revenue companies, with a focus on the first institutional capital rounds.

### Where does Genuine Startups deploy capital geographically?

The firm's capital is deployed domestically within Japan. Its primary sourcing and investment activity is concentrated in Tokyo, which hosts the country's largest startup ecosystem. The firm also maintains exposure to secondary Japanese startup hubs including Osaka and Fukuoka, where university spinouts and regional technology clusters generate deal flow.

### What sectors does Genuine Startups focus on?

Genuine Startups pursues a generalist sector strategy, which is common among early-stage Japanese venture firms given the breadth of the domestic opportunity set. Confirmed areas of activity include enterprise software, industrial technology, and consumer internet — the verticals that produce the most deal volume in Japan's venture market. The firm does not publicly exclude any specific sectors from its mandate.

### How does Genuine Startups source its investment opportunities?

Sourcing is conducted from the firm's single office in Tokyo, leveraging direct relationships within Japan's startup, university, and corporate ecosystems. As an independent manager without a corporate parent funneling strategic deal flow, the firm must compete for allocation on the strength of its network and its reputation among Japanese founders — a dynamic that shapes its position in the market.

## Related profiles

- [Genuine Capital](https://altss.com/profile/genuine-capital)
- [GenZero](https://altss.com/profile/genzero)

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Last updated: 2026-06-03T20:00:00.000Z

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