# gen.video

gen.video is an Asset Manager based in Weston, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Weston, United States
- **Region:** North America
- **Address:** Weston, MA, United States
- **Assets under management:** Undisclosed
- **Website:** gen.video
- **LinkedIn:** https://www.linkedin.com/company/gen-video

## Regulatory record

- **Reports private funds:** No

## About

Gen.video is a New York-based influencer marketing agency founded in 1999. The company offers tools and services for managing influencer campaigns, including social commerce solutions, project management, and analytics. Its services also encompass affiliate program management, retail syndication, and campaign performance measurement.

## Questions

### How is gen.video's SaaS platform, partnrUP, structured to serve different sizes of brands?

partnrUP is tiered for startups, midmarket brands, enterprises, and agencies. Lean teams can use AI agents to handle outreach and tracking without additional headcount. Enterprises can manage hundreds of creators with aligned workflows, while agencies can operate multiple client brands within a single dashboard. The platform adapts to each segment by scaling workflow automation and campaign management tools.

### Does gen.video operate as an agency or a pure technology provider?

The firm currently prioritizes its partnrUP SaaS platform. However, it does maintain optional managed services where an in-house team handles creator marketing execution for clients who want to outsource the human touchpoints. This hybrid model allows gen.video to capture both self-service software revenue and service fees for full-suite campaign management.

### Which specific brands use gen.video's platform, and what results were reported?

Disclosed clients include Dreamland Baby, Olipop, Tribe 9 Foods, BEAM be amazing, Cloudsharks, AquaVault, Goldfish Swim School, and Champagne Lion. In its marketing materials, gen.video highlights a shift from manual outreach to automated matching, with one client reporting that they 'no longer have to reach out to 100s of influencers to find 5 that want to work with me' and another noting a reduction in time spent on internal coordination and admin due to workflow automation.

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- [Avalara](https://altss.com/profile/avalara)
- [SAS](https://altss.com/profile/sas)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/genvideo

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