# Giphy

Giphy is an other based in New York, United States.

## Overview

- **Organization type:** other
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2013
- **Assets under management:** Undisclosed
- **Website:** giphy.com

## Regulatory record

- **Reports private funds:** No

## About

GIPHY is a platform that animates your world, serving 10+ billion pieces of content to a daily user reach of 1+ billion people. The company is home to a wide range of content, including GIFs, Stickers, and Clips. GIPHY is used by users, brands, content partners, and artists to make conversations and stories more positive and fun.

## Sectors

- Media & Entertainment
- AI/ML

## People

- Alex Chung — Co-Founder
- Jace Cooke — Co-Founder

## Questions

### Who founded Giphy?

Giphy was founded in 2013 by Alex Chung and Jace Cooke in New York City. Both had prior experience in technology and media.

### How does Giphy generate revenue?

Giphy generates revenue through sponsored GIF campaigns and branded content partnerships. Advertisers pay for placement within search results, similar to keyword advertising. The company also offers enterprise API access for commercial use.

### Does Giphy operate independently within Meta?

Yes, Giphy operates as an independent subsidiary within Meta, maintaining its own New York headquarters and continuing to serve both consumer and enterprise clients. It reports through Facebook's product organization.

### What investment stage does Giphy represent?

Giphy is a venture-backed company that received funding from institutional investors before being acquired. It is not an investment vehicle itself but rather an operating business acquired by Meta.

### What sectors does Giphy operate in?

Giphy operates primarily in the media and entertainment sector, with significant technology components including AI/ML for content tagging and search. It is classified as an internet platform company.

### Where does Giphy's content come from?

Giphy's content library includes contributions from professional studios, media partners, and user-generated uploads. The company indexes and tags content algorithmically using machine learning to enable search.

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Last updated: 2026-07-11T00:44:19.000Z

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