# Goal Ventures

Goal Ventures is a Venture Capital based in Los Angeles, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Los Angeles, United States
- **Region:** North America
- **Address:** Los Angeles, CA, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** goalventurepartners.com
- **LinkedIn:** https://www.linkedin.com/company/goalventures

## Regulatory record

- **Reports private funds:** No

## About

GOAL Ventures invests in impactful digital and technology ventures that empower games, media and entertainment. It is founded by digital media, games and entertainment industry veterans Ned Sherman and Josh Gutfreund. The firm invests in ventures that are innovative, engaging, ahead of the curve and capable of capturing the cultural zeitgeist.

## Sectors

- Games, media and entertainment

## People

- Ned Sherman — General Partner
- Josh Gutfreund — General Partner
- Mary Ermitanio — Senior Associate

## Questions

### How does Goal Ventures source its investment opportunities?

Goal Ventures draws pipeline from the Los Angeles and broader Southern California founder ecosystem — a region dense with consumer internet, gaming, and enterprise software startups that sit outside the traditional Sand Hill Road orbit. The firm's networks appear centered on direct founder relationships rather than the formal syndicate structures or scout programs that larger funds deploy.

### Is Goal Ventures sector-specialist or generalist in its investment approach?

Goal Ventures maintains a generalist venture mandate rather than concentrating exclusively on a single vertical like fintech or healthtech. This approach provides the partnership with latitude to allocate across software, consumer internet, and adjacent tech-enabled categories as deal flow dictates, though it also means the firm does not carry the thematic branding that specialist funds use to differentiate with founders.

### How does the firm's Los Angeles location shape its investment behavior?

Situated in Los Angeles, Goal Ventures is geographically positioned to access the growing Southern California technology ecosystem — which includes sizable concentrations in gaming, digital media, direct-to-consumer brands, and aerospace — without competing head-to-head for every Bay Area deal. The firm's regional identity functions as both a sourcing filter and a signal to local founders seeking close-proximity board members.

## Related profiles

- [GoAhead Ventures](https://altss.com/profile/goahead-ventures)
- [Goalvest Advisory](https://altss.com/profile/goalvest-advisory)

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Last updated: 2026-08-11T15:06:49.768Z

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