# Good Company

Good Company is a Private Equity based in Celebration, Israel.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Celebration, Israel
- **Region:** Middle East
- **Address:** Tel Aviv, Israel
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** goodcompanyhq.com
- **LinkedIn:** https://www.linkedin.com/company/goodbizllc
- **Wikidata:** Q21479840

## About

Good Company is an SEC-registered investment adviser in Celebration, FL, registered since 2014. The firm manages $4.4 billion in assets, with $4.3 billion on a discretionary basis. It has 135 employees and 88 investment advisers.

## Sectors

- ClimateTech
- Digital Health
- Education
- AgriTech & FoodTech
- Enterprise Software
- AI/ML
- Mobility & Transportation
- Energy Transition & Renewables

## People

- Shahar Botzer — Managing Partner
- Ido Fishler — Managing Partner
- Arnaud Lorie — Venture Partner

## Questions

### Who runs investment decisions at Good Company?

Managing Partners Shahar Botzer and Ido Fishler lead investment decisions. Botzer brings a background as a former Managing Partner at 2B.VC and chairman of multiple operating companies; Fishler brings early-stage experience from F2 Venture Capital and corporate venture work at SAP. The firm also lists Arnaud Lorie as a Venture Partner supporting portfolio-company development.

### How does Good Company source proprietary deal flow?

Good Company uses a reverse-engineered sourcing model: it first engages multinational corporate partners to identify market gaps, then scours the Israeli startup ecosystem for digital solutions that fit those needs. The firm has run structured calls on topics such as sustainable supply chains with Anheuser-Busch InBev and Deloitte Catalyst, and net-zero solutions with Continental.

### Does Good Company participate in fund commitments or only direct deals?

The firm's primary activity is direct investment into early-stage Israeli and Israeli-founded startups. There is no public record of Good Company making fund-of-fund commitments or participating as a limited partner in other venture funds.

### Which sectors does Good Company explicitly avoid?

Good Company concentrates exclusively on digital solutions addressing climate, health, and education. The firm has not publicly indicated any intention to invest in pure-play fintech, enterprise SaaS without a mission tie-in, or other sectors outside its three stated verticals.

### What investment stages does Good Company typically target?

The firm targets early-stage companies, spanning seed through start-up phases. Portfolio founders describe Good Company as a 'first check' investor, and the firm's website confirms that deployment posture.

### How does Good Company's Israel Tech Matchmaker relate to its fund operations?

The Israel Tech Matchmaker is an AI-powered community platform built by Good Company to extend its corporate-startup-matching process beyond the confines of its own portfolio. It functions as a separate, ecosystem-wide tool connecting companies and investors — effectively scaling the firm's own deal-flow methodology to the broader Israeli tech market.

## Related profiles

- [Goldman Sachs & JBWere Superannuation Fund](https://altss.com/profile/goldman-sachs-jbwere-superannuation-fund)
- [Gordian Capital](https://altss.com/profile/gordian-capital)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/good-company

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology