# Good Money

Good Money is an Asset Manager based in United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** United States
- **Region:** North America
- **Address:** United States
- **Assets under management:** Undisclosed
- **Website:** goodmoney.com

## Regulatory record

- **Reports private funds:** No

## About

Good Money is a digital banking platform founded in 2018 in Marina del Rey, California. It offers peer-to-peer banking and financial services.

## Sectors

- FinTech

## Questions

### Does Good Money lend out customer deposits directly?

Good Money partners with an FDIC-insured chartered bank to hold deposits, meaning standard deposit insurance applies up to applicable limits. The firm commits to investing those deposits in mission-aligned assets, explicitly avoiding fossil fuel financing, private prison lending, and weapons manufacturing. Direct lending decisions are managed through the partner bank's balance sheet rather than Good Money operating its own lending arm, but the firm sets the mandate for how those deposits are deployed.

### How does Good Money make money?

The primary revenue model mirrors other digital banking platforms: interchange fees from debit card transactions and potential net interest margin from deposits held at the partner bank. Good Money's public-benefit status and customer-equity program are designed to return excess margin to users rather than accumulating retained earnings for private shareholders. The exact unit economics and whether the business has reached break-even or profitability have not been publicly disclosed.

### Does Good Money have any relationship to Thrive Market?

There is no disclosed corporate or operational relationship between Good Money and Thrive Market beyond the shared founder, Gunnar Lovelace. Thrive Market is a membership-based organic foods e-commerce platform, while Good Money is a digital banking cooperative — they operate in entirely separate industries with distinct investor bases. The connection is biographical, not structural.

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Last updated: 2026-06-03T20:00:00.000Z

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