# Goode Partners

Goode Partners is a Private Equity based in New York, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** www.goodepartners.com
- **LinkedIn:** https://www.linkedin.com/company/goode-partners

## Regulatory record

- **CRD number:** 161816
- **SEC file number:** 801-74320
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/161816

## About

Goode Partners is an SEC-registered investment adviser in New York, NY, registered since 2012. The firm manages approximately $317 million in regulatory assets. It has 7 employees and 5 investment advisers.

## Sectors

- Consumer
- Retail
- Restaurants
- Consumer Packaged Goods
- Health & Wellness
- Lifestyle Brands

## People

- Joseph D. O'Connor III — Founder & Managing Partner

## Questions

### Who founded Goode Partners and what was their background?

Joe O'Connor founded Goode Partners in 2015. He was previously a Partner and co-head of the consumer team at Apax Partners, where he led investments in brands including Cole Haan, rue21, and other consumer retail concepts. That tenure anchored his relationships with consumer-company founders and operators.

### What check size does Goode Partners typically write?

The firm operates in the mid-market, with equity investments generally ranging between $25 million and $75 million per deal. It pursues control or significant minority positions alongside growth buyouts and recapitalizations, structuring around consumer businesses that are already generating meaningful revenue.

### How does Goode Partners source its deals?

The firm relies on a founder-led sourcing model. Joe O'Connor brings over two decades of consumer deal relationships from Apax, and the firm supplements that with a curated network of sell-side bankers, brand consultants, and operating advisors who specialize in the restaurant, wellness, and branded goods ecosystems.

### Does Goode Partners focus on a specific consumer sub-sector?

Goode concentrates on consumer brands where emotional or cultural attachment drives consumer behavior. In practice this means restaurant chains, health-and-wellness concepts, consumer packaged goods, and aspirational retail. The firm has explicitly invested in food-and-beverage, as demonstrated by its position in Joe & The Juice.

## Related profiles

- [Good Capital](https://altss.com/profile/good-capital-india)
- [GoodFace Capital](https://altss.com/profile/goodface-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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