# Goodman Financial

Goodman Financial is a Bank / Wealth / Trust based in Houston, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Houston, United States
- **Region:** North America
- **Address:** Houston, TX, United States
- **Founded:** 1978
- **Assets under management:** Undisclosed
- **Website:** www.goodmanfinancial.com
- **LinkedIn:** https://www.linkedin.com/company/goodman-financial-corporation

## Regulatory record

- **CRD number:** 114637
- **SEC file number:** 801-61260
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/114637

## About

Goodman Financial is an SEC-registered investment adviser in Houston, TX, registered since 2002. The firm manages $916 million in assets, $913 million on a discretionary basis. It has 26 employees and 16 investment advisers.

## Sectors

- Wealth Management
- Financial Services

## People

- George A. Goodman — President

## Questions

### Does Goodman Financial operate as a fiduciary or a broker-dealer?

Goodman Financial is a SEC-registered investment adviser in Texas, bound by the fiduciary standard to act in its clients' best interests. It charges asset-based and fixed fees for wealth management and consulting services, and does not operate a broker-dealer affiliate according to its public regulatory disclosure.

### What is Goodman Financial's typical client profile?

The firm serves a mix of individual families, professionals, and local institutions, with an additional line of business in 401(k) plan consulting for small and mid-sized employers. Its client base is concentrated in the Houston area and broader Texas markets, reflecting the firm's single-office, non-national footprint.

### Has Goodman Financial been involved in any M&A or succession transactions?

No public filings or trade-press reports indicate a merger, acquisition, or formal succession transaction in the firm's forty-year history. George Goodman continues to serve as president, with the firm's operational continuity tied directly to its founding principal.

### Where does Goodman Financial hold client assets?

The firm's Form ADV identifies Charles Schwab & Co., Inc. as its primary qualified custodian for client assets, a common arrangement for mid-sized independent RIAs that do not self-custody. Clients receive separate Schwab account statements independent of the firm's own performance reporting.

## Related profiles

- [Goodman Advisory Group](https://altss.com/profile/goodman-advisory-group)
- [Goodman-Gable-Gould Company Profit Sharing Plan and Trust](https://altss.com/profile/goodman-gable-gould-company-profit-sharing-plan-and-trust)

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Last updated: 2026-08-14T12:30:00.000Z

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