# Goodreid Investment Counsel Goodreid Investment Counsel is a Bank / Wealth / Trust based in Toronto, Canada. ## Overview - **Organization type:** Bank / Wealth / Trust - **Headquarters:** Toronto, Canada - **Region:** North America - **Address:** Toronto, ON, Canada - **Founded:** 1986 - **Assets under management:** Undisclosed - **Website:** goodreid.com - **LinkedIn:** https://www.linkedin.com/company/goodreid-investment-counsel ## Regulatory record - **CRD number:** 146982 - **SEC file number:** 801-69192 - **Registration status:** APPROVED - **Latest Form ADV filing:** 2025-11-17T06:00:00.000Z - **Reports private funds:** No - **Private funds reported:** 0 - **IAPD record:** https://adviserinfo.sec.gov/firm/summary/146982 ## About Goodreid Investment Counsel was established in 1986 by Gordon Goodreid in Toronto, Ontario. The firm operates as an independent wealth manager registered with the Ontario Securities Commission, serving a client base that spans high-net-worth individuals, corporate accounts, pension funds, estates, trusts, and charitable endowments. Unlike bank-owned wealth platforms or large consolidating RIAs, Goodreid has remained boutique and owner-operated across four decades. The firm runs discretionary mandates with a stated emphasis on concentrated equity portfolios. Its investment approach leans toward bottom-up fundamental analysis and long-term holding periods, applied across individual securities held in segregated accounts rather than comingled fund structures. Goodreid typically invests across Canadian and US equities, complemented by fixed income in balanced mandates. The firm is headquartered in Toronto with no public listings of additional offices. Publicly available estimates place the team in the range of 10–20 professionals, though the exact count is not disclosed. Goodreid has not announced separate affiliated vehicles, though its service to pension and endowment clients alongside private wealth accounts gives it a hybrid institutional-private wealth book. No recent operational events — such as acquisitions, leadership transitions, or fund launches — have been publicly reported in the last 24 months. The structural differentiator is tenure and independence. At nearly four decades, Goodreid predates much of Canada's current wealth-management consolidation cycle. The firm has stayed private, owner-operated, and deliberately small — a posture that contrasts with the broker-dealer and bank-owned advisory models that dominate Toronto's wealth landscape. This architecture makes the firm a potential candidate for succession-driven acquisition or next-generation leadership transition in the coming years. ## Questions ### Who founded Goodreid Investment Counsel and when? Gordon Goodreid established the firm in 1986 in Toronto. He has remained a central figure in the firm's operations, with the business retaining its independent, owner-operated structure into its fourth decade. The firm has not publicly announced any leadership transition or succession plan. ### Is Goodreid Investment Counsel a bank-owned firm or independent? Goodreid operates as an independent wealth manager registered with the Ontario Securities Commission. Unlike many Toronto-based advisory practices that have been acquired by the major Canadian banks or large consolidator platforms, Goodreid has maintained its private, boutique ownership structure since 1986. ### What types of clients does Goodreid serve? The firm advises a mix of high-net-worth individuals, corporations, pension funds, estates, trusts, and charitable endowments. This hybrid of private wealth and smaller institutional mandates gives the book a diversified, relationship-driven profile rather than a single-channel retail focus. ### How does Goodreid invest client assets? Goodreid runs discretionary mandates primarily through segregated accounts, with clients owning the underlying securities directly rather than through comingled fund structures. The approach is concentrated equity and balanced portfolio management, built on bottom-up fundamental analysis across Canadian and US equities. ### Does Goodreid disclose its assets under management? No. The firm does not publicly disclose its AUM, and no recent third-party publication has reported a figure. Given the boutique structure and conservative Canadian regulatory disclosure norms for private wealth managers, accurate sizing is unavailable. ## Related profiles - [Goodpasture Gray](https://altss.com/profile/goodpasture-gray) - [Goodstein Wealth Management](https://altss.com/profile/goodstein-wealth-management) --- Last updated: 2026-08-11T02:43:31.692Z Canonical page: https://altss.com/profile/goodreid-investment-counsel Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology