# Gopher Asset Management

Gopher Asset Management is a Multi Family Office based in Menlo Park, United States.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Menlo Park, United States
- **Region:** North America
- **Address:** Menlo Park, CA, United States
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** gopherassethk.com
- **LinkedIn:** https://www.linkedin.com/company/6659426

## Regulatory record

- **Reports private funds:** No

## About

Gopher Asset (歌斐资产) was founded in 2010 and is a multi-asset management company under Noah Holdings Limited (NYSE: NOAH, HKEX: 6686), focused on asset allocation and absolute returns. Its businesses cover private equity, real estate funds, equity, fixed income, and portfolio allocation. As of the first quarter of 2025 its AUM reached 149.3 billion RMB. It also serves ultra-high-net-worth family clients with discretionary and customized family wealth management.

## Sectors

- Real Estate
- Private Credit
- Secondaries & Special Situations
- Venture Capital

## Offices

- Shanghai, China

## People

- Zhe Yin — CEO and Co-founder
- Jingbo Wang — Co-founder and Chairwoman

## Questions

### How is Gopher Asset Management related to Noah Holdings?

Gopher was co-founded in 2010 by Noah Holdings co-founders Jingbo Wang and Zhe Yin. Wang serves as Chairwoman while Yin serves as CEO of Gopher. Noah Holdings is the publicly listed parent and distribution network; Gopher functions as the product engine, originating and managing alternative investment funds that Noah's relationship managers sell to their HNW client base across mainland China and Hong Kong.

### Who runs investment decisions at Gopher?

Zhe Yin, as CEO, oversees the firm's investment operations and strategy. He co-founded both Noah Holdings and Gopher, and represents the executive bridge between the distribution network and the asset management platform. The investment committee structure beyond Yin's leadership is not publicly detailed.

### Is Gopher structured as a single family office or an asset manager?

Gopher operates as a multi-family office asset manager, not a single-family vehicle. It manages pooled funds and structured products for a broad base of Chinese HNWI and family office clients distributed through the Noah network, rather than a single fortune.

### Does Gopher participate in fund commitments or only direct deals?

Gopher deploys capital both ways. It operates direct real estate fund vehicles—such as the Gopher Real Estate Fund Series targeting Chengdu and Fujian—and makes limited partner commitments into venture funds alongside firms like HongShan. The firm also runs an Olive Digital Fund focused on technology exposures.

### How does Gopher source its deal flow?

Gopher's sourcing model relies heavily on its strategic relationships with major investment partners. HongShan (formerly Sequoia Capital China) is both a frequent co-investor and a significant investor in Gopher itself, granting the firm access to venture and growth-stage opportunities. Cross-border real estate and private credit deals are sourced through the firm's dual-office structure in Menlo Park and Shanghai.

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Last updated: 2026-08-11T15:06:57.816Z

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