# GP Bullhound

GP Bullhound is a Private Equity based in London, United Kingdom.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 1999
- **Assets under management:** €1bn+
- **Website:** gpbullhound.com
- **LinkedIn:** https://www.linkedin.com/company/gp-bullhound

## Regulatory record

- **Reports private funds:** No

## About

GP Bullhound was founded in London in 1999 by Manish Madhvani and Per Magnusson, former investment bankers at Goldman Sachs and Morgan Stanley, respectively. The firm launched as a technology-focused investment bank, advising and raising capital for high-growth companies, and later expanded into direct investing through its principal investment arm. The firm executes across M&A advisory, private placements, and equity capital markets, with a focus on technology sectors including enterprise software, FinTech, digital health, and AI/ML. GP Bullhound has advised on over 300 transactions, with notable clients including Klarna, Supercell, and iZettle. Geographically, the firm covers Europe, North America, and Asia, with offices in London, New York, Milan, Ottawa, San Francisco, Stockholm, Berlin, Paris, Beijing, and Hong Kong. GP Bullhound's principal investments are made through its own balance sheet and alongside clients through dedicated co-investment vehicles. The firm does not disclose AUM or total deployment, but it is widely recognized as a leading European tech advisory firm with a strong track record in both cross-border M&A and growth-stage equity. May 2024: Advised on the sale of PPRO Group to a consortium led by Carlyle (per Financial Times, May 2024). A key structural differentiator is the firm's ability to originate proprietary deal flow through its advisory franchise. This creates a natural co-investment pipeline that is not accessible to traditional asset managers. The firm's board structure, with co-founders still active, ensures succession continuity and alignment with long-term client relationships.

## Sectors

- Enterprise Software
- FinTech
- Digital Health
- AI/ML
- Cybersecurity
- ClimateTech
- Media & Entertainment
- Real Estate

## Offices

- San Francisco
- Stockholm
- Berlin
- Manchester
- Paris
- Madrid
- Malaga
- Zurich
- New York
- Miami
- Hong Kong
- Dubai

## People

- Manish Madhvani — Co-Founder & Managing Partner
- Per Magnusson — Co-Founder & Managing Partner
- Hugh Campbell — Managing Partner
- Anders H. R. Christensen — Partner

## Questions

### Who makes the investment and advisory decisions at GP Bullhound?

Investment decisions are made by a partnership-led team. Co-founders Manish Madhvani and Per Magnusson remain active as Managing Partners alongside Hugh Campbell. The firm operates a partnership model with sector-focused teams across its offices (public record).

### How does GP Bullhound source its investment deals?

GP Bullhound's primary deal flow comes from its investment banking advisory practice. This provides proprietary access to companies raising capital or pursuing M&A, often before they enter broader market processes.

### Does GP Bullhound invest directly or only advise?

GP Bullhound does both. It operates an advisory practice that provides M&A and capital-raising services, and it also makes principal investments through its balance sheet and co-investment vehicles alongside clients.

### What geographic regions does GP Bullhound cover?

GP Bullhound has a strong presence in Europe, North America, and Asia, with offices in London, New York, Milan, Ottawa, San Francisco, Stockholm, Berlin, Paris, Beijing, and Hong Kong. It is particularly known for transatlantic technology deals.

### What sectors does GP Bullhound explicitly avoid?

GP Bullhound avoids heavy industry, energy extraction, and traditional manufacturing. It concentrates exclusively on technology and technology-enabled services.

## Related profiles

- [GPB Capital](https://altss.com/profile/gpb-capital)
- [GP Capital](https://altss.com/profile/gp-capital)

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Last updated: 2026-07-08T23:17:44.450Z

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