# Gratitude Management

Gratitude Management is a RIA based in New York, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Assets under management:** Undisclosed
- **Website:** https://gratitude.com

## Regulatory record

- **CRD number:** 170252
- **SEC file number:** 802-132667
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/170252

## About

Gratitude Management LLC is an exempt reporting adviser, established in 2025. It provides investment advice to clients.

## Sectors

- Enterprise Software
- AI/ML
- FinTech
- Digital Health
- Consumer

## People

- Alex Pall — Principal
- Drew Taggart — Principal

## Questions

### Who runs investment decisions at Gratitude Management?

Principals Alex Pall and Drew Taggart are the key decision-makers. They operate with a lean internal team and draw on relationships with established venture GPs rather than delegating to an outsourced CIO. The duo's public profile provides them with direct sourcing access that defines the firm's investment posture.

### Does Gratitude Management participate in fund commitments or only direct deals?

The firm allocates almost exclusively via direct deals and co-investments, rarely entering as a pure limited partner into third-party funds. Their term sheet participation is weighted toward pre-seed through Series B rounds, frequently alongside institutional investors such as Andreessen Horowitz and Coatue.

### How does Gratitude Management source proprietary deal flow?

The principals use their celebrity network and the firm's venture GP relationships to access allocation opportunities often unavailable to purely financial investors. Startups seeking consumer distribution or cultural credibility seek the firm's capital, creating a wedge that functions as an informal sourcing moat in early-stage rounds.

## Related profiles

- [CSOP Asset Management](https://altss.com/profile/csop-asset-management-limited)

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Last updated: 2026-08-14T12:30:00.000Z

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