# Greenfield New Venture Studio

Greenfield New Venture Studio is a Venture Capital based in Holladay, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Holladay, United States
- **Region:** North America
- **Address:** Holladay, UT, United States
- **Founded:** 2023
- **Assets under management:** Undisclosed
- **Website:** greenfieldnvs.com
- **LinkedIn:** https://linkedin.com/company/greenfieldnvs

## Regulatory record

- **Reports private funds:** No

## About

Greenfield New Venture Studio is an alternative investment firm focused on delivering venture like returns with growth equity like risk profiles. It builds software brands for companies in vertical markets and combines rigorous analysis and planning with decades long operational experience in vertical software companies. The firm focuses on B2B vertical SaaS, applying a disciplined approach to capturing greenfield vertical SaaS markets with new ventures.

## Sectors

- Enterprise Software
- Data & Analytics

## People

- Jonathan M. Kofford — Managing Partner

## Questions

### Who runs investment decisions at Greenfield New Venture Studio?

Jonathan M. Kofford is the Managing Partner and makes the firm's investment decisions. Public record identifies him as the central decision-maker responsible for sourcing, structuring, and managing Greenfield's portfolio of B2B software companies. The firm operates with a lean leadership structure that concentrates authority at the managing partner level.

### Is Greenfield structured as a venture studio, a private equity fund, or a holding company?

Greenfield operates as a hybrid private equity firm that applies a venture-studio operating model. Unlike a traditional fund that raises outside limited-partner capital and charges management fees, Greenfield embeds its own operational executives into portfolio companies to lead specific functions — demand generation, sales operations, product marketing. This makes it structurally closer to a permanent-capital vehicle with an integrated services arm than to a blind-pool fund with a predefined investment period.

### What is a representative example of a Greenfield portfolio company and its outcome?

DOMA Technologies, a cloud-based document management and data automation platform, was a Greenfield portfolio company that demonstrated the studio's model. In July 2024, DOMA was acquired by TCG, a portfolio company of Arlington Capital Partners, providing Greenfield with a full exit that validated its build-through-operations approach in the document-automation vertical (per DOMA Technologies, July 2024).

## Related profiles

- [Greenfield Capital](https://altss.com/profile/greenfield-capital)
- [Greenfire Bio](https://altss.com/profile/greenfire-bio)

---

Last updated: 2026-08-11T15:06:57.816Z

Canonical page: https://altss.com/profile/greenfield-new-venture-studio

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology