Greenlight

Greenlight is not a traditional investment firm. It does not deploy institutional capital into funds or direct deals. Instead, the product team curates the in-app investing experience — which allows kids to purchase fractional shares of stocks and ETFs with parental approval — but the underlying trade execution is handled through a partner broker-dealer structure.

Greenlight charges families a monthly subscription fee starting at $5.99 for up to five children. It also earns interchange revenue from debit card transactions and likely collects a spread or fee on the cash balances held in partner bank accounts, though the specific economics of the deposit arrangement are not publicly detailed.

No. Greenlight is a consumer fintech company, not a family office or an allocator. The Altss classification as an asset manager reflects its role in holding and directionally managing retail deposit flows, but the firm does not run institutional portfolios, make fund commitments, or co-invest alongside GPs.

Greenlight is not a bank. It provides its debit card and deposit accounts through an issuing bank partner — historically Community Federal Savings Bank — which holds the required regulatory charter. Greenlight itself is a technology and program manager.

Greenlight has no known co-investment or fund commitment activity. Its capital deployment model is entirely consumer-facing: it facilitates micro-investing by minors into public securities, with all activity subject to parent approval and executed through a partner broker-dealer.