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Greensoil Investments
Greensoil Investments backs companies digitizing the built environment from Toronto and Herzliya, focusing on PropTech and building-efficiency venture...
Greensoil Investments
GreenSoil Investments is a venture capital firm founded in 2011 in Ra'anana, Israel. It focuses on funding companies with transformative technologies in agriculture, food, and real estate. The firm has made 32 investments, including an unattributed investment in TIPA on September 27, 2024.
General information
Firm type
Private Equity
Year founded
2014
AUM
<$500M (Altss estimate)
Location
Region
North America
Country
Canada
City
Toronto
Corporate office
Toronto, ON, Canada
Additional offices
Herzliya, Israel
Principals
Alan Greenberg
Managing Partner
Gideon Soesman
Managing Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Greensoil Investments?
Alan Greenberg and Gideon Soesman serve as Managing Partners and make investment decisions jointly. Both are based out of the firm's Toronto headquarters and take active board roles at portfolio companies, a posture consistent across both of the firm's funds.
How is Greensoil Investments structured, and how does it raise capital?
Greensoil operates as a traditional closed-end venture capital firm, raising capital from institutional limited partners for discrete fund vehicles. It closed Fund I in 2014 and Greensoil Building Innovation Fund II in 2019. The firm does not operate as a family office or corporate venture arm.
What investment stages does Greensoil typically target?
Greensoil invests in early and growth-stage companies, generally from Series A through later venture rounds. Its portfolio includes both earlier-stage technology bets and more mature companies scaling across North America. The firm does not operate a seed-stage program.
What is Greensoil's geographic focus, and why Israel?
Greensoil invests primarily in North America and Israel. The firm maintains an office in Herzliya to access Israel's dense cluster of building-technology, energy-efficiency, and IoT startups, then helps those companies scale into the US and Canadian real estate markets where its Toronto base provides industry access.
Does Greensoil participate in fund commitments or only direct deals?
Greensoil makes direct equity investments into operating companies. It does not operate as a fund-of-funds or invest in other venture capital firms. The firm's two funds to date have both executed this direct-investment strategy within the built-environment technology sector.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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