# Greensoil Investments

Greensoil Investments is a Private Equity based in Toronto, Canada.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Toronto, Canada
- **Region:** North America
- **Address:** Toronto, ON, Canada
- **Founded:** 2014
- **Assets under management:** <$500M (Altss estimate)
- **Website:** greensoil-investments.com
- **LinkedIn:** https://www.linkedin.com/company/greensoil-investments

## Regulatory record

- **Reports private funds:** No

## About

GreenSoil Investments is a venture capital firm founded in 2011 in Ra'anana, Israel. It focuses on funding companies with transformative technologies in agriculture, food, and real estate. The firm has made 32 investments, including an unattributed investment in TIPA on September 27, 2024.

## Sectors

- PropTech
- ClimateTech
- Energy Transition & Renewables

## Offices

- Herzliya, Israel

## People

- Alan Greenberg — Managing Partner
- Gideon Soesman — Managing Partner

## Questions

### Who runs investment decisions at Greensoil Investments?

Alan Greenberg and Gideon Soesman serve as Managing Partners and make investment decisions jointly. Both are based out of the firm's Toronto headquarters and take active board roles at portfolio companies, a posture consistent across both of the firm's funds.

### How is Greensoil Investments structured, and how does it raise capital?

Greensoil operates as a traditional closed-end venture capital firm, raising capital from institutional limited partners for discrete fund vehicles. It closed Fund I in 2014 and Greensoil Building Innovation Fund II in 2019. The firm does not operate as a family office or corporate venture arm.

### What investment stages does Greensoil typically target?

Greensoil invests in early and growth-stage companies, generally from Series A through later venture rounds. Its portfolio includes both earlier-stage technology bets and more mature companies scaling across North America. The firm does not operate a seed-stage program.

### What is Greensoil's geographic focus, and why Israel?

Greensoil invests primarily in North America and Israel. The firm maintains an office in Herzliya to access Israel's dense cluster of building-technology, energy-efficiency, and IoT startups, then helps those companies scale into the US and Canadian real estate markets where its Toronto base provides industry access.

### Does Greensoil participate in fund commitments or only direct deals?

Greensoil makes direct equity investments into operating companies. It does not operate as a fund-of-funds or invest in other venture capital firms. The firm's two funds to date have both executed this direct-investment strategy within the built-environment technology sector.

## Related profiles

- [GreenSky Ventures](https://altss.com/profile/greensky-ventures)
- [Greensphere Capital](https://altss.com/profile/greensphere-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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