# Grifii

Grifii is a Single Family Office based in Christchurch, New Zealand.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Christchurch, New Zealand
- **Region:** Oceania
- **Address:** Christchurch, New Zealand
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** grifii.com
- **LinkedIn:** https://nz.linkedin.com/company/grifii-capital-limited

## Regulatory record

- **Reports private funds:** No

## About

Grifii was established by William Griffith. The founder previously built two multi-national marketing consultancies and held board roles in marketing services, organic food companies, AI SaaS platforms and sustainability organizations. The firm allocates to direct investments, co-investments and select advisory mandates. Asset classes include AgriTech & FoodTech, ClimateTech, Industrial Tech, Energy Transition & Renewables and Circular Economy. It commits at the pre-seed and seed stages and maintains a geographic focus on Asia and Oceania. Confirmed activities also cover Marketing & Sales and Media & Entertainment. Grifii lists 15 or more investments and a global network spanning 20 countries. It operates LaunchLab for startup workshops and GrifDigi Investments alongside its core investment and advisory work. No dated operational events from the last 24 months appear in available records. The office maintains an integrated structure that combines family capital deployment with an investment banking desk and governance advisory services. This setup allows the same principals to handle sourcing, structuring and board-level support for portfolio companies.

## Sectors

- AgriTech & FoodTech
- ClimateTech
- Marketing & Sales
- Media & Entertainment
- Industrial Tech
- Energy Transition & Renewables
- Circular Economy

## People

- William Griffith — Founder

## Questions

### Who runs investment decisions at Grifii?

William Griffith directs investment decisions. He previously founded two multi-national marketing consultancies and served on boards in AI SaaS, organic food and sustainability organizations.

### Does Grifii participate in fund commitments or only direct deals?

Grifii focuses on direct investments and co-investments. It also offers select advisory services through its investment banking practice.

### What investment stages does Grifii typically target?

The firm targets pre-seed and seed opportunities. It supports companies from concept through MVP via LaunchLab workshops.

### Which sectors does Grifii focus on?

Grifii invests in AgriTech & FoodTech, ClimateTech, Industrial Tech, Energy Transition & Renewables and Circular Economy. Additional areas include Marketing & Sales and Media & Entertainment.

### Where does Grifii invest geographically?

The firm concentrates on Asia and Oceania. Its principals draw on experience across 20 countries on four continents.

## Related profiles

- [Griffon Corporation](https://altss.com/profile/griffon-corporation)
- [Grit Investments](https://altss.com/profile/grit-investments)

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Last updated: 2026-06-03T20:00:00.000Z

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