# GROCO Family Office Advisors

GROCO Family Office Advisors is a Multi Family Office based in Fremont, United States.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Fremont, United States
- **Region:** North America
- **Address:** 39159 Paseo Padre Pkwy #315, Fremont, CA 94538, United States
- **Founded:** 1964
- **Assets under management:** Undisclosed
- **Website:** groco.com
- **LinkedIn:** https://www.linkedin.com/company/greenstein-rogoff-olsen-&-co.-llp

## Regulatory record

- **Reports private funds:** No

## About

GROCO Family Office Advisors began operations in 1964 under founder Alan Olsen. The firm supplies multi-family office services focused on tax strategy, estate design, and family governance for high-net-worth clients. Services cover white-glove family office coordination, lifestyle and financial management, and traditional CPA tax work. GROCO addresses foreign asset reporting, IT services, and investment tracking while avoiding product sales. Geographic reach includes North America, Asia, and Africa. Investment types include direct co-investments, alternative VC models, and philanthropic vehicles. Additional offices operate in Palo Alto and Overland Park. The firm maintains affiliations with Bronze Buffalo Sporting Club and TAG Alliances. Philanthropic ties include BYU-Pathways and Southern Virginia University. No dated operational events from the last 24 months appear in available records.

## Sectors

- Luxury
- AgriTech & FoodTech
- Healthcare Services
- Supply Chain & Logistics
- Digital Health
- Industrial Tech

## Offices

- Palo Alto, CA
- Overland Park, KS

## People

- Alan Olsen — Founder and Managing Partner
- Eric Olsen — Director of Family Office Services

## Questions

### Who runs investment decisions at GROCO Family Office Advisors?

Alan Olsen serves as founder and managing partner. Eric Olsen directs family office services. Steve Singer acts as senior partner with over 35 years of experience.

### Is GROCO Family Office Advisors structured as a single family office or multi-family office?

The firm operates as a multi-family office. It serves multiple high-net-worth families through advisory and administrative services.

### Does GROCO Family Office Advisors participate in fund commitments or only direct deals?

The firm supports direct co-investments and SPVs. It also engages in alternative VC models and philanthropic investing.

### What investment stages does GROCO Family Office Advisors typically target?

The firm targets startup stage opportunities alongside collectibles and passion assets.

### Where does the underlying wealth come from at GROCO Family Office Advisors?

Wealth origin for client families is not publicly disclosed in available records.

### Does GROCO Family Office Advisors maintain philanthropic structures?

The firm supports philanthropic planning for clients. Related vehicles include BYU-Pathways and the James Alma Lee Learning Center.

## Related profiles

- [GRLD Ventures](https://altss.com/profile/grld-ventures)
- [Group 206](https://altss.com/profile/group-206)

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Last updated: 2026-06-03T20:00:00.000Z

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