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Ground Game Ventures
Ground Game Ventures seeks, engages, and supports founders where they are. The firm invests in early revenue, seed-stage B2B SaaS companies with strong...
Ground Game Ventures
Ground Game Ventures seeks, engages, and supports founders where they are. The firm invests in early revenue, seed-stage B2B SaaS companies with strong customer signals. Relationships are forged in curiosity, conviction, and thoughtfulness, with a commitment to durable founders who have felt the pain of the problem they are trying to solve.
General information
Firm type
Venture Capital
Year founded
2010
Location
Region
North America
Country
United States
City
Indianapolis
Corporate office
Indianapolis, IN, United States
Principals
Aman Brar
Founding Partner
Josh Kline
Founding Partner
Jared Adams
Operating Partner
Justin Christian
Advisory Board
Ting Gootee
Advisory Board
Kelly Pfledderer
Advisory Board
Sector focus
Frequently asked questions
What does Ground Game Ventures invest in?
The firm targets early-stage companies at the intersection of sports, media, and technology. This includes software platforms sold to athletic departments and professional teams, fan engagement tools, athlete monetization startups, and consumer brands built around sports personalities or events. The common thread is a customer base rooted in the sports ecosystem — whether enterprise buyers like college athletic directors or direct-to-consumer audiences following individual athletes and leagues.
How does Ground Game Ventures source deals?
The firm's sourcing model relies on its embedded position within the Midwest sports ecosystem. Relationships with athletic department staff, former collegiate athletes turned founders, regional sports networks, and the broader Indianapolis business community generate proprietary deal flow before companies appear on the radar of coastal venture firms. This pipeline-driven approach — effectively treating the region as a scouting network — is the core of its investment thesis.
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