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GroundTruth
GroundTruth is the leading advertising platform driving in-store visits and real business results. Power ad campaigns on all screens with real-world location...
GroundTruth
GroundTruth is the leading advertising platform driving in-store visits and real business results. Power ad campaigns on all screens with real-world location and behavior data.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Frequently asked questions
How does GroundTruth's Blueprints technology work?
Blueprints maps real-world locations in a virtual environment to create geofences with high accuracy. GroundTruth uses that mapped data alongside observed consumer behavior—such as location and purchase signals—to build audience segments, target ads in real time, and measure whether a device that saw an ad later enters a physical store. The company describes this as the core infrastructure that powers its audience targeting and attribution.
Does GroundTruth participate in programmatic advertising ecosystems?
Yes. GroundTruth offers access to its inventory and audiences through private marketplaces and allows buyers to target its audience segments via their preferred demand-side platforms. This runs alongside its direct sales and self-serve channels.
Is GroundTruth backed by private equity or institutional investors?
Public ownership details are thin. A 2017 report described Silver Lake investing in a company called GroundTruth, though the nature and duration of that investment relative to the current advertising platform is not confirmed by public filings or the company's own materials. No current investor roster is disclosed on its website.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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