# GroundTruth

GroundTruth is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Assets under management:** Undisclosed
- **Website:** groundtruth.com
- **LinkedIn:** https://www.linkedin.com/company/groundtruthco

## Regulatory record

- **Reports private funds:** No

## About

GroundTruth is the leading advertising platform driving in-store visits and real business results. Power ad campaigns on all screens with real-world location and behavior data.

## Questions

### How does GroundTruth's Blueprints technology work?

Blueprints maps real-world locations in a virtual environment to create geofences with high accuracy. GroundTruth uses that mapped data alongside observed consumer behavior—such as location and purchase signals—to build audience segments, target ads in real time, and measure whether a device that saw an ad later enters a physical store. The company describes this as the core infrastructure that powers its audience targeting and attribution.

### Does GroundTruth participate in programmatic advertising ecosystems?

Yes. GroundTruth offers access to its inventory and audiences through private marketplaces and allows buyers to target its audience segments via their preferred demand-side platforms. This runs alongside its direct sales and self-serve channels.

### Is GroundTruth backed by private equity or institutional investors?

Public ownership details are thin. A 2017 report described Silver Lake investing in a company called GroundTruth, though the nature and duration of that investment relative to the current advertising platform is not confirmed by public filings or the company's own materials. No current investor roster is disclosed on its website.

## Related profiles

- [Greiber Capital Management](https://altss.com/profile/greiber-capital-management)
- [Hekla Partners](https://altss.com/profile/hekla-partners)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/groundtruth

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