# Grove Collaborative

Grove Collaborative is an other based in San Francisco, United States.

## Overview

- **Organization type:** other
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Assets under management:** Undisclosed
- **Website:** grove.co
- **LinkedIn:** https://www.linkedin.com/company/grove-collaborative

## Regulatory record

- **Reports private funds:** No

## About

Grove is your one-stop destination for everyday essentials that create a healthier home and planet, including eco-friendly cleaning, bamboo paper products, and vitamins & supplements from hundreds of vetted brands. Every order meets strict ingredient standards, is carbon neutral & supports plastic waste cleanup.

## Sectors

- Consumer Products
- Health & Wellness
- Sustainability

## People

- Manasa Mantravadi — Chief Medical Advisor

## Questions

### What standards does Grove use to vet products?

Grove Collaborative bans more than 3,000 ingredients from its marketplace, using criteria informed by European Union safety frameworks. Products must also meet the firm's own ingredient standards, which are reviewed by its Chief Medical Advisor, Dr. Manasa Mantravadi (per Grove.com, 2026).

### How does Grove Collaborative structure its business model?

Grove operates a direct-to-consumer e-commerce platform with a subscription option. Customers earn 4% back in rewards on every order (6% on subscriptions). The company ships carbon neutral and funds recovery of ocean-bound plastic waste (per Grove.com, 2026).

### Does Grove Collaborative have any relation to a Netflix documentary?

Yes. Grove Collaborative produced The Plastic Detox, a documentary available on Netflix that explores reducing plastic exposure in daily life. The film is used to market the company's product line (per Grove.com, 2026).

### Who leads product safety decisions at Grove Collaborative?

Dr. Manasa Mantravadi serves as Chief Medical Advisor. She is a board-certified pediatrician with experience in clinical medicine, environmental health science, and consumer product development. She helps guide the company's evidence-based product standards (per Grove.com, 2026).

## Related profiles

- [Gardner Capital](https://altss.com/profile/gardner-capital)
- [Lone Pine Capital](https://altss.com/profile/lone-pine-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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