# Guangdong Strong Group

Guangdong Strong Group is a Corporate Investor based in Shenzhen, China.

## Overview

- **Organization type:** Corporate Investor
- **Headquarters:** Shenzhen, China
- **Region:** Asia
- **Address:** Shenzhen, Guangdong, China
- **Founded:** 1992
- **Assets under management:** Undisclosed
- **Website:** strongfood.com.cn

## Regulatory record

- **Reports private funds:** No

## About

Guangdong Strong Group was founded in 1992 by Li Yongjun, who built the company into one of China's largest confectionery and snack manufacturers, best known for the Xizhilang brand. The group's core operating business spans jelly cups, milk tea, and candy, with production bases in Yangdong, Nanjing, and Baoding. The wealth generated from this consumer franchise — distributed across domestic and international markets including Europe, North America, the Middle East, and Southeast Asia — now funds a separate investment portfolio managed alongside Li's family members, including brothers Li Yongkui and Li Yongliang, and relative Li Junting. The group's investment posture mixes financial-sector equity with opportunistic venture and real estate. Strong Group is a co-investor in Meizhou Hakka Bank, a regional commercial bank in Guangdong, alongside Wen's Food Group and Guangdong Chaohua Technology. It also holds a stake in Tianyu Semiconductor, where BYD Company Limited is a fellow co-investor. There is no evidence of external fund structures, limited partners, or co-investment clubs; the group appears to invest its own corporate retained earnings directly. The Guangdong Strong Group Charitable Foundation handles philanthropic activity, structurally separated from the commercial entities. The structural differentiator is the hybrid nature of the asset base: Strong Group is not a pure family office but a corporate investor where the investment portfolio sits inside an operating company still actively managed by the founding family. This allows the group to blend strategic investment with industrial logic — co-investing with supply-chain partners like BYD, or taking regional bank stakes alongside other Guangdong-based food and technology firms — without the governance layers a formal family office or external fund would impose.

## Sectors

- Food & Beverage
- Consumer Goods
- Real Estate
- Financial Services
- Semiconductors

## Offices

- Yangdong
- Nanjing
- Baoding

## People

- Li Yongjun — Chairman and Co-Owner

## Questions

### How is Strong Group related to the Xizhilang brand?

Xizhilang is the group's flagship consumer brand, known for jelly cups and snack products. Strong Group operates the manufacturing and distribution of Xizhilang products, and the cash flows from this consumer business are the source of capital for the group's investment portfolio. The brand and the corporate entity are part of the same family-controlled structure.

### What does the group's investment portfolio actually hold?

Known direct equity positions include Meizhou Hakka Bank, a regional Guangdong commercial bank, and Tianyu Semiconductor, a chip-industry venture. The group also owns commercial real estate in Shenzhen (Xizhilang Building in Nanshan District, an office unit in Shekou) and industrial real estate at its production bases in Yangdong, Nanjing, and Baoding.

### Where does Strong Group's wealth originate?

The wealth originates entirely from the group's food and beverage manufacturing business — primarily the Xizhilang jelly, milk tea, and confectionery lines. Founded in 1992, the company built a dominant market position in China and expanded distribution to Europe, North America, the Middle East, and Southeast Asia. The Li family remains the sole owner group and has diversified retained profits into financial, semiconductor, and real estate assets.

### Is Guangdong Strong Group planning an IPO or outside fundraising?

No public filings or credible press reports indicate an IPO or external fundraising for any part of the Strong Group structure. The company remains privately held by the Li family, and its investment activity continues to be funded internally.

## Related profiles

- [Guangdong Shangfeng Enterprise Management](https://altss.com/profile/guangdong-shangfeng-enterprise-management)
- [Guangdong Tapai Group](https://altss.com/profile/guangdong-tapai-group)

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Last updated: 2026-08-11T02:43:31.692Z

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