# Guernsey Financial

Guernsey Financial is an Asset Manager based in Pensacola, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Pensacola, United States
- **Region:** North America
- **Address:** Pensacola, FL, United States
- **Assets under management:** Undisclosed
- **Website:** guernseyfinancial.com
- **LinkedIn:** https://www.linkedin.com/company/guernseyholdings

## Regulatory record

- **CRD number:** 299037
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/299037

## About

Guernsey Holdings is a state-registered investment adviser in Pensacola, FL. It has 4 employees and 1 investment adviser. The firm is based in Florida.

## Questions

### What is The American Dream Experience?

It is Guernsey Financial's core product: a live, two-day workshop intended to alter participants' relationship to money and investing. Per the firm's website, the program teaches participants 'what investing really is, how it works, and how it can fulfill on your purpose for life.' No curriculum details, pricing, or participant outcomes are published.

### How does Guernsey Financial's approach differ from a traditional financial advisor?

The firm explicitly rejects the traditional advisory model, arguing that stock picking, market timing, and track-record investing amount to speculation. Instead of managing portfolios or making specific investment recommendations, it offers education aimed at building long-term discipline. The firm's public materials do not clarify how an investor implements the discipline taught after the workshop.

### Who leads Guernsey Financial?

No principals, leadership team, or individual financial coaches are named on the firm's website. The business presents itself without any named individuals, which is atypical for a coaching enterprise and makes it difficult for prospective clients to assess the background of the educators.

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Last updated: 2026-06-03T20:00:00.000Z

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