# Gustavson Capital

Gustavson Capital is a Single Family Office based in Victoria, Canada.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Victoria, Canada
- **Region:** North America
- **Address:** Victoria, BC, Canada
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** gustavsoncapital.com
- **LinkedIn:** https://www.linkedin.com/company/gustavson-capital/

## Regulatory record

- **Reports private funds:** No

## About

Peter B. Gustavson established Gustavson Capital after the 2009 exit of his global payments business. The firm operates as a single-family office that invests in privately held companies beyond the earliest stages. Gustavson Capital commits to direct investments and co-investments across private equity, distressed situations, and secondaries. Confirmed focuses include Data Analytics, Marketing & Sales, Sports & Wellness, and FinTech. The firm maintains a North American geographic scope and pairs capital with active ownership to drive growth in portfolio companies. No recent operational events from the past 24 months appear in public records. The firm lists residential real-estate holdings in Victoria and supports the Peter B. Gustavson School of Business Endowment. Gustavson Capital maintains membership in the Victoria Capital Club and has held board and chair roles at the Canadian Chamber of Commerce and Canadian Foreign Exchange Dealers' Association. These ties shape its local sourcing network.

## Sectors

- Data Analytics
- Marketing & Sales
- Sports & Wellness
- FinTech

## People

- Peter B. Gustavson — President and CEO

## Questions

### Who runs investment decisions at Gustavson Capital?

Peter B. Gustavson serves as President and CEO and leads investment activity. The firm applies his experience from founding and exiting Custom House.

### How does Gustavson Capital source proprietary deal flow?

The firm draws on Peter Gustavson's long-standing memberships in the Victoria Capital Club since 1998 and prior roles at the Canadian Chamber of Commerce and Canadian Foreign Exchange Dealers' Association.

### Does Gustavson Capital participate in fund commitments or only direct deals?

Gustavson Capital focuses on direct co-investments and SPVs alongside private equity, distressed, and secondaries strategies.

### What investment stages does Gustavson Capital typically target?

The firm targets companies beyond the earliest stage that have a proven business model and seek a strategic partner for growth.

## Related profiles

- [Gunung Capital](https://altss.com/profile/gunung-capital-tanoto-family-office)
- [Gütermann Family Office](https://altss.com/profile/g-termann-family-office)

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Last updated: 2026-08-10T15:54:10.904Z

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