Single Family Office

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Haflo

Haflo was established in 2006 by Martin Hauge, who previously served as a general partner at Creandum. The firm operates as the single-family office for its...

Haflo logo

Haflo

Haflo was established in 2006 by Martin Hauge, who previously served as a general partner at Creandum. The firm operates as the single-family office for its principals and maintains board oversight that includes family members Julie Hauge as chairman and Joakim Hauge as a director. The office allocates across shipping, real estate, venture capital, and alternative assets. It uses direct co-investments, SPVs, fund-of-funds commitments, and infrastructure vehicles. Confirmed focuses include seed through growth-stage venture in AgriTech & FoodTech, PropTech, Digital Health, and AI/ML. Geographic reach covers Europe and North America, with real-estate holdings in Stockholm, London, Miami, and a commercial portfolio in Norway. Rebecca Holbeck serves as chief investment officer and also leads Norwegian Experience. The team comprises four named principals and board members. Adjacent vehicles include the Norwegian Experience commercial portfolio and multiple mixed-use real-estate holdings. No dated operational events from the last 24 months appear in available records. Haflo maintains membership in the Mastercard Lighthouse Investor Circle. This network supplies access to co-investment opportunities alongside other limited partners and supports the firm's direct and fund commitments without reliance on external marketing channels.

General information

Firm type

Single Family Office

Year founded

2006

AUM

Undisclosed

Location

Region

Europe

Country

Sweden

City

Stockholm

Corporate office

Stockholm, Sweden

Principals

Martin Hauge

CEO and Board Member

Julie Hauge

Chairman of the Board

Joakim Hauge

Board Member

Rebecca Holbeck

Chief Investment Officer

Sector focus

AgriTech & FoodTechPropTechDigital HealthHealthcare ServicesGamingAI/MLBiotech

Frequently asked questions

Who runs investment decisions at Haflo?

Rebecca Holbeck serves as chief investment officer. Martin Hauge, the founder, acts as CEO and board member. The board also includes Julie Hauge as chairman and Joakim Hauge as a director.

How does Haflo source proprietary deal flow?

The firm participates in the Mastercard Lighthouse Investor Circle. It also draws on Martin Hauge's prior experience as a general partner at Creandum for venture opportunities.

Is Haflo structured as a single family office or does it operate more like a venture firm?

Haflo is organized as a single-family office. It combines direct venture commitments with real-estate, shipping, and alternative-asset holdings rather than operating exclusively as a venture manager.

Does Haflo participate in fund commitments or only direct deals?

The firm uses both approaches. It makes fund-of-funds commitments alongside direct co-investments and SPVs in venture, real estate, and infrastructure.

What investment stages does Haflo typically target?

Haflo covers seed through Series G. Its venture activity includes early-stage seed and start-up rounds as well as later expansion and growth rounds.

Where does the underlying wealth come from?

Public records do not disclose the original source of the family's capital. The office is described only as managing diversified holdings for its principals.

What is Haflo's known posture on co-investments alongside external GPs?

Haflo executes direct co-investments and SPVs. Its membership in the Mastercard Lighthouse Investor Circle provides a channel for such opportunities with other limited partners.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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