# Hansae Yes24 Partners

Hansae Yes24 Partners is a Private Equity based in Seoul, South Korea.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Seoul, South Korea
- **Region:** Asia
- **Address:** Seoul, South Korea
- **Founded:** 2009
- **Assets under management:** Undisclosed
- **Website:** hypartners.co.kr
- **LinkedIn:** https://www.linkedin.com/company/hansae-yes24-partners

## Regulatory record

- **Reports private funds:** No

## About

Hansae Yes24 Partners is a corporate venture capital arm and accelerator established by HANSAE. It invests in South Korean startups. The firm has made 12 investments, including a Seed VC in Wilco on December 28, 2023.

## Questions

### Is Hansae Yes24 Partners structured as a venture capital fund or a corporate venture arm?

It operates as a corporate venture arm, deploying capital directly from the balance sheets of Hansae Co. and Yes24. It does not raise capital from outside limited partners and is not organized as a commingled venture fund with a fixed investment period. This permanent-capital structure means the firm faces no fund-return deadline and can hold positions indefinitely.

### What investment stages does the firm target?

Hansae Yes24 Partners covers the full venture spectrum from seed to late-stage expansion rounds. Its investment mandate spans early-stage start-ups, seed-stage formations, and growth-equity placements, with a primary geographic focus on South Korea. The stage flexibility is enabled by the permanent-capital structure of its corporate backing.

### Which sectors does the firm focus on?

The firm deploys a generalist venture mandate with a concentration in digital commerce, consumer technology, and sectors adjacent to its parent companies' operations. Hansae's global apparel manufacturing base provides expertise in consumer-goods supply chains, while Yes24's e-commerce and content platform offers insight into digital distribution and media. The firm has not publicly excluded any specific sector.

### Does Hansae Yes24 Partners disclose its assets under management?

No. The firm does not publish an AUM figure and is not required to do so as a corporate venture operation rather than a registered investment manager raising third-party capital. Total deployment capacity is tied to the undistributed earnings and strategic priorities of its two publicly listed parent companies, neither of which segments venture investment activity in its financial reporting.

## Related profiles

- [Han River Partners](https://altss.com/profile/han-river-partners)
- [Hanseatische Kapitalverwaltung](https://altss.com/profile/hanseatische-kapitalverwaltung)

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Last updated: 2026-06-03T20:00:00.000Z

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