# Harley-Davidson, Inc.

Harley-Davidson, Inc. is a Pension Fund based in Milwaukee, United States.

## Overview

- **Organization type:** Pension Fund
- **Headquarters:** Milwaukee, United States
- **Region:** North America
- **Founded:** 1903
- **Assets under management:** 1900 (Altss estimate)
- **Website:** https://www.harley-davidson.com
- **LinkedIn:** https://www.linkedin.com/company/harley-davidson-inc

## Regulatory record

- **Reports private funds:** No

## About

Harley-Davidson, Inc. was incorporated decades ago as a motorcycle manufacturer. Artie Starrs holds the top operating role. The corporate defined benefit plan sits inside this industrial parent. The plan deploys capital into venture capital late-stage and growth strategies. Confirmed holdings include a 90.2 percent stake in Harley-Davidson Financial Services and a 74 percent position in LiveWire Group. It also owns manufacturing sites in York, Pennsylvania and Menomonee Falls, Wisconsin plus the Milwaukee headquarters campus. Geographic reach centers on the United States with additional exposure through global dealer networks. The firm lists 13 real assets and collections under direct ownership. A corporate foundation established in 1993 distributes roughly $1.3 million annually, primarily in education. March 2025: Artie Starrs spoke at the Bank of America Consumer & Retail Conference on strategic transformation. Governance flows through the public-company board. Independent directors include James Farley of Ford and Matt Reintjes of YETI. The structure keeps pension decisions inside the operating company rather than a separate family or multi-client vehicle.

## Sectors

- Automotive

## People

- Artie Starrs — President and CEO

## Questions

### Who runs investment decisions at Harley-Davidson, Inc.?

Artie Starrs serves as President and CEO and oversees the corporate defined benefit plan.

### Does Harley-Davidson, Inc. participate in fund commitments or only direct deals?

The plan uses both venture capital fund commitments and direct holdings in subsidiaries such as Harley-Davidson Financial Services.

### What investment stages does Harley-Davidson, Inc. typically target?

Late-stage venture capital and growth equity form the documented focus.

### Where does the underlying capital come from?

The capital originates from the operating results of Harley-Davidson, Inc. as a public motorcycle manufacturer.

## Related profiles

- [Cambridge Retirement System](https://altss.com/profile/cambridge-retirement-system)
- [Hess Corporation Employees' Pension Plan](https://altss.com/profile/hess-corporation-employees-pension-plan)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/harley-davidson-inc

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology