# Hartline Investment Corporation

Hartline Investment Corporation is a Bank / Wealth / Trust based in Winnetka, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Winnetka, United States
- **Region:** North America
- **Address:** Winnetka, IL, United States
- **Founded:** 1990
- **Assets under management:** $700M
- **Website:** hartlineinv.com
- **LinkedIn:** linkedin.com/company/hartline-investment-corp

## Regulatory record

- **CRD number:** 106923
- **SEC file number:** 801-36627
- **Registration status:** Registered
- **Latest Form ADV filing:** 2026-03-30
- **Reports private funds:** No

## About

Hartline Investment Corporation is an SEC-registered investment adviser in Winnetka, IL, registered since 1990. The firm manages $935 million in assets, with $669 million on a discretionary basis. It has 6 employees and 3 investment advisers.

## Questions

### How does Hartline Investment Corporation structure its client portfolios?

Hartline manages portfolios of individual stocks and bonds on a discretionary basis, meaning the firm selects and trades securities directly for clients rather than allocating into mutual funds or model portfolios. This gives clients full transparency into every holding and avoids embedded fund fees. The firm does not operate proprietary funds or commingled investment vehicles.

### What is the firm's known posture on private investments or alternative assets?

Hartline does not appear to participate in private investments. Its regulatory disclosures show no assets under management in private funds, no pooled investment vehicles, and no direct private-company holdings reported. The firm's strategy is focused solely on publicly traded equities and fixed income.

### How large is Hartline's team and what is their succession plan?

The firm reports fewer than five advisory professionals, a headcount unchanged over multiple regulatory filings spanning more than a decade. No public succession plan exists, and the firm has not disclosed a next-generation leadership structure. For allocators, this small-team risk is a material due-diligence question.

### What regulatory oversight applies to Hartline?

Hartline Investment Corporation is registered with the U.S. Securities and Exchange Commission as an investment adviser, which subjects it to the Investment Advisers Act of 1940. This registration imposes a fiduciary duty to clients and requires annual Form ADV updates, which are publicly accessible through the SEC's Investment Adviser Public Disclosure database.

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Updated: 2026-10-23T12:54:07Z

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