# Hawtree Advisory Group

Hawtree Advisory Group is a RIA based in Tucson, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** Tucson, United States
- **Region:** North America
- **Address:** Raleigh, NC, United States
- **Assets under management:** $500M–$2B (Altss estimate)

## Regulatory record

- **CRD number:** 124492
- **SEC file number:** 801-66847
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/124492

## About

Hawtree Advisory Group, LLC is an SEC-registered investment adviser in Tucson, AZ. It manages approximately $34 million in regulatory assets. The firm has 3 employees and 2 investment advisers.

## Sectors

- Enterprise Software
- AI/ML
- Real Estate
- Luxury

## People

- James H. Goodnight — Principal

## Questions

### How is Hawtree Advisory Group connected to SAS Institute?

James Goodnight co-founded SAS in 1976 and remains its CEO, making the software company the ongoing engine of wealth managed by Hawtree. SAS is a private, debt-free company generating multi-billion-dollar annual revenues. This connection means Hawtree's capital base is continually refreshed by operating profits rather than a one-time liquidity event, creating a permanent-capital investment structure that isn't dependent on fund cycles.

### How does the Goodnight Educational Foundation relate to Hawtree's investment activities?

The Goodnight Educational Foundation is a separate philanthropic entity, not housed within Hawtree. It administers roughly $50 million in merit-based scholarships for North Carolina community college and NCSU students. While legally distinct, the foundation shares the same wealth origin, and its scholarship commitments create a long-term payout schedule that Hawtree's investment returns are designed to support.

### What is Hawtree's typical investment stage for technology companies?

The firm favors growth-stage enterprise software and analytics companies with established revenue, reflecting James Goodnight's deep operational knowledge in that space. Seed and early-stage venture is not a core part of the strategy; the concentration is on established platforms where SAS's own market intelligence provides a due-diligence edge.

## Related profiles

- [Shanzer Management](https://altss.com/profile/shanzer-management)
- [M.D. Sass-Macquarie Financial Strategies Management Company](https://altss.com/profile/md-sass-macquarie-financial-strategies-management-company-llc)

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Last updated: 2026-07-06T01:24:18.055Z

Canonical page: https://altss.com/profile/hawtree-advisory-group-llc

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