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HealthEquity Advisors
HealthEquity Advisors provides SEC-registered fiduciary fund selection and web-based advisory services for HealthEquity, Inc. HSA members.
HealthEquity Advisors
HealthEquity Advisors, LLC is a registered investment advisor focused exclusively on the Health Savings Account market. The firm serves as the fiduciary fund selection arm for HealthEquity, Inc., the largest HSA custodian in the United States. Its strategy is built around a defined menu of mutual fund options that must meet ongoing selection and retention criteria. The firm maintains a lineup spanning 11 asset categories, including both active and passive strategies. For account-holders, HealthEquity Advisors provides an automated advisory tool called Advisor that builds portfolios based on a risk-profile questionnaire. It also produces quarterly reports covering platform changes, proprietary fund grades, and expense analytics. The firm operates from Draper, Utah, with no additional offices disclosed. Team size and total assets under advisement are not publicly reported. No recent operational event has been published. HealthEquity Advisors is structurally unusual because it serves a single corporate custodian — HealthEquity, Inc. — rather than independent HSA providers. Its fiduciary and advisory role is embedded in the broader HealthEquity platform, giving it captive distribution but limited third-party reach.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Draper
Corporate office
Draper, UT, United States
Sector focus
Frequently asked questions
Who runs investment decisions at HealthEquity Advisors?
The firm does not publicly name its investment committee or chief investment officer. It operates as a registered investment advisor under HealthEquity, Inc.
Is HealthEquity Advisors a single-family office or a multi-family office?
Neither. HealthEquity Advisors, LLC is an SEC-registered investment advisor and a wholly owned subsidiary of HealthEquity, Inc. It manages the investment menu for the firm's HSA platform.
Does HealthEquity Advisors manage pooled funds or offer separate accounts?
The firm selects and monitors mutual funds that are made available to HSA account-holders. It does not manage pooled vehicles itself. Its web-based advisory tool recommends fund allocations from the selected menu.
What is HealthEquity Advisors' relationship with HealthEquity, Inc.?
HealthEquity Advisors is the registered investment advisor subsidiary of HealthEquity, Inc., the largest HSA custodian in the US. It handles fund selection, fiduciary oversight, and advisory tools exclusively for HealthEquity accounts.
What investment stages does HealthEquity Advisors target?
The firm does not invest in private equity, venture capital, or direct deals. It only manages mutual fund lineups and automated advisory portfolios for HSA cash balances.
How does HealthEquity Advisors source proprietary deal flow?
HealthEquity Advisors does not source proprietary deal flow. Its function is to select from publicly available mutual funds and monitor their performance.
Does HealthEquity Advisors maintain philanthropic structures?
No public information ties HealthEquity Advisors to a separate philanthropic foundation or charitable vehicle.
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