# Heap

Heap is an Asset Manager based in San Francisco, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Assets under management:** Undisclosed
- **Website:** heap.io
- **LinkedIn:** https://www.linkedin.com/company/heap-inc

## Regulatory record

- **Reports private funds:** No

## About

Heap is a San Francisco-based company founded in 2013. It develops analytics infrastructure for online businesses. Heap has secured $218.1 million in total funding.

## Sectors

- Enterprise Software
- AI/ML
- Product Analytics
- Experience Intelligence

## Offices

- New York, NY
- London, UK

## Questions

### Who runs investment decisions at Heap?

Heap is not an investment firm or family office. It is a product-analytics technology company acquired by Contentsquare in 2023. The firm's customers are product, engineering, and marketing teams using behavioral data to improve digital experiences. There is no investment committee, and the platform itself is a tool operated by corporate users — not a vehicle for deploying capital.

### How is Heap related to Contentsquare?

Contentsquare acquired Heap in September 2023. The combined entity markets an integrated digital-experience platform that layers Heap's automatic data-capture onto Contentsquare's existing session-replay, journey-mapping, and merchandising tools. Heap continues to operate as a branded product line within the parent company.

### Which sectors does Heap explicitly serve?

Heap's platform is used across verticals but is most commonly cited in SaaS, digital fintech, and ecommerce environments. The firm's published customer evidence points to product-led businesses that depend on conversion-funnel optimization — software subscriptions, direct-to-consumer sales, and online financial services.

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Last updated: 2026-07-11T01:58:45.000Z

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